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Relating to Our Customers

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December 23, 2016 at 7:03 a.m.

Roofguy

We have found we relate well to customers who are into guns, hunting, the Second Amendment. NRA members, pretty much. We have found that - while it is a niche market - it is a very loyal market. They like to do business with each other.

Toward that, any time we can find any business owner who has an AR-15, we give him/her one of our custom-Cerakoted Pmags. It's been a huge hit! Believe it or not, our Pmag was instrumental in getting a $500,000 SPF/silicone contract last year. Been trying to get my foot in the door with the owner for years - when I found out he was a gun guy I sent him a Pmag. He called me to come to his office, he held up my Pmag and said "This is the coolest #### thing I've ever seen."

Recently on Facebook we offered a free custom Pmag to anyone who could give me the name of a business owner who has an AR-15, and we sent one to that person as well. It has worked great and introduced us to a lot of new potential customers who think like we think.

I know there are some gun guys here, just thought you might want to try this marketing concept. You can go to the Cerakote website and find a dealer near you. If they need advice let me know and I can hook them up with the Cerakote dealer I use.

December 26, 2016 at 8:18 a.m.

Roofguy

We can't make the Pmags fast enough to keep up with demand. I just went thru another 50 of them.

Thankfully, have 1,000 of them leftover from Hillary not getting elected. :-)

December 25, 2016 at 10:02 p.m.

Old School

Beautiful! Merry Christmas!

December 25, 2016 at 6:42 p.m.

Roofguy

By the way, just received this Christmas pic from my nephew, who lives nearby. It's how we roll in Texas!:-)

December 25, 2016 at 5:01 p.m.

tinner666

Roofguy Said:
I agree with what you said for the most part. But, the big appeal to AR-15s is not the ability to fire 30-40 shots fast, but in the inherent adaptability and customizability of the AR platform.
That sums it up well. It's considered the Barbie of rifles. Fun to shoot, no recoil, good for varmints, etc.

December 25, 2016 at 12:52 p.m.

Roofguy

wywoody Said: RG, your estimate of the percentage of Texans with assault-looking guns surely is WAY over reality.

I didn't say in Texas, I said "around here." But granted, "50%" is too high, I admit. It might be closer to accurate when you consider that a lot of AAR owners "around here" have more than 1, and many have more than 6.

I agree with what you said for the most part. But, the big appeal to AR-15's is not the ability to fire 30-40 shots fast, but in the inherent adaptability and customizability of the AR platform.

December 25, 2016 at 12:29 p.m.

wywoody

Up here in the NW, that kind of promotion would surely get attention. You would get local tv news reports about it. Whether you would like the fallout is a different story.

RG, your estimate of the percentage of Texans with assault-looking guns surely is WAY over reality. I estimate that even in places like Idaho and Wyoming where the gun owner percentage likely equals Texas, over half of them would look at the hobby-assault gunners with derision. It's more how FEW shots it takes to get the job done than how fast/many shots the gun can do. My Grandmother used to take a single shot 410 with her on years that the bears were bad in the huckleberry fields of the mountains by Yellowstone. That's what earns my admiration.

But I know Texas is far different than up here. A couple of years ago my wife and I were flying down to Florida on Christmas Day (we're cheapskates) and had a layover at DFW. The terminal we were in all of a sudden did a wave of a standing ovation-everything else stopped. The soldiers reporting to Ft Hood were passing by on the second story walkway. A real goosebumps moment that you would never see at the Portland airport where the debate is "should we get a newer antiwar painting."

December 24, 2016 at 12:53 p.m.

Roofguy

Old School Said: I read yesterda6y7 that more people die from drug over doses than are killed by guns. That is probably true. Lots of people are killed by knives and considering how the guy drove that semi into the crown in Italy and also recently in Germany, they will be banning trucks in cities soon. I feel a lot safer around people with guns than to be in a gun free zone.

Exactly! When you attempt to remove all the risk from a free society, you remove the freedom. Cars kill a heckuva lot more people than guns do, but we don't think about outlawing cars, we just try to make them safer.

People who say that AR-15's are uniquely capable of mass killings just don't know anything about guns. What about AK-47's? Their magazine can hold just as many rounds, and the larger bullets are more lethal than at AR-15's rounds. You can get 33 rounds mags for Glock pistols, and a shooter can change out empty mags in a pistol faster than he can an AR-15.

I hate to make this a political thread, it was just meant to propose a marketing idea that has worked for us.

December 24, 2016 at 12:25 p.m.

Old School

I read yesterda6y7 that more people die from drug over doses than are killed by guns. That is probably true. Lots of people are killed by knives and considering how the guy drove that semi into the crown in Italy and also recently in Germany, they will be banning trucks in cities soon. I feel a lot safer around people with guns than to be in a "gun free" zone.

December 24, 2016 at 12:11 p.m.

Alba

And these days, enough citizens are riding around with them in their pickup that they too are in position to stop a mass shooting.

Amen to that, even though I've been waiting as patiently as I have for the arrival of Christ to hear on the news that the private citizens armed with AR-15 or other weapons neutralized a mass murderer. instead I hear constantly news of lunatics armed with high powered assault rifles mass killing people. By proliferating guns are we really protecting the individuals or giving the lunatics who want to kill themselves and others the means to do so?

December 24, 2016 at 11:31 a.m.

seen-it-all

I have no problem with your approach. It's all about customer relationships. If I was dealing with a client that was into fly fishing, a nice Islander reel may secure a job. No different than offering a golf holiday or a trip to Hawaii.

I'm a gun owner and my two sons are gun owners, with one having a restricted license to own handguns, which is an accomplishment in Canada. I've showed them some of your pictures with weapons that you've posted and they are always impressed.

When the SHTF, I'd sooner be hunkered down somewhere with my guns than be out on the street with my arm outstretched holding a rose.

December 24, 2016 at 11:05 a.m.

Roofguy

This is the backseat of my pickup everywhere I go. As if I hadn't already annoyed those in less gun-friendly regions. :-) Of course if any of you were anywhere near me, you wouldn't be seeing this.

December 24, 2016 at 8:56 a.m.

Roofguy

Vaa Fakaosifolau Said: Just hope that these empty magazine cases dont show up at the scene of the next mass murder (with your name on it). That could be bad publicity.

This is Texas, we think. We don't blame guns for murdering people, nor do we blame gun magazines for murdering people.

I know what you're saying, and a certain segment of society would blame us if our mag was used. I don't lose any sleep worrying about what that segment thinks.

Alba, the AR-15 shoots smaller bullets than 90% of hunting rifles. Ironically, if there is a mass shooting, the SWAT Team who shows up to stop it will be armed with the same gun. And these days, enough citizens are riding around with them in their pickup that they too are in position to stop a mass shooting.

Don't get the wrong impression that I'm a Rambo wannabe - I've simply trained in the self-defense mindset since many many years ago when I owned karate schools. Toward that, we recently invented this "Lok Down" device to prevent active shooters from getting into school classrooms, a la Columbine and Sandy Hook. They are currently being evaluated by UCLA after their active shooter incident recently.

December 24, 2016 at 12:16 a.m.

Alba

Nice, the famous AR-15 the darling of mass murderers.

December 23, 2016 at 6:53 p.m.

Roofguy

Incidentally, I chose "I'm Your Huckleberry" because around people are big Tombstone fans, and because it translates loosely to: I'm the man for the job.

December 23, 2016 at 6:52 p.m.

Roofguy

A Pmag is a (typically 30 round) magazine for AR-15 sporting rifles. Cerakoting is a process where a ceramic type coating is sprayed on then baked to provide durability. Typically guns are Cerakoted.

AR-15's are very popular around here, I'd guess that 50% of guys own at least 1.

I ended up with 1,000 Pmags that I needed to find a use for. They were intended to be an investment in case Hillary was elected and started a gun panic. In 2012 during the last panic, Pmags that sold new for $10, were selling for $50 to $80.


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