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FORTIFIED by IBHS
IKO Featured Podcasts on RoofersCoffeeShop®
By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...
S2:E46 Fred Malik - Why You Should be a FORTIFIED Certified Roofer
By Colin Sheehan, RCS Reporter. Why a FORTIFIED certification can make you more appealing to potential customers. On this installment of Roofing Road Trips, Heidi J. Ellsworth chats with Fred Malik, the managing director for FORTIFIED programs at IBHS. Malik oversees the day-to-day operations of the FORTIFIED suite of programs, as well ...
S2:E46 Roofing Road Trips -Fred Malik- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Fred Malik, of Fortified. You can read the interview below or listen to the podcast here. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. Listen ...
S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...
Taking Resilience Seriously
By Lauren White, RCS Reporter. Become FORTIFIED certified and ensure homes and buildings are built to withstand all that Mother Nature throws at them. On a 90-acre parcel of land in South Carolina is a state-of-the-art research facility complete with 105 fans that simulate wind speeds up to 130 mph and a ...
RoofersCoffeeShop® Welcomes the IBHS FORTIFIED Roof™ Program
The FORTIFIED Roof™ program was created to provide a set of resilient construction standards to strengthen roofs against natural disasters. RoofersCoffeeShop, the award-winning place where the industry meets for technology, information, and everyday business, is pleased to welcome FORTIFIED Roof. Based on decades of field and lab studies by the Insurance ...
FORTIFIED Wise™- Online Roofing Contractor Training
The FORTIFIED Wise–Roofing Contractor demonstrates a solid understanding of the critical aspects of installation and documentation for roofing a new or existing home to meet the FORTIFIED standards. This course is ideal for experienced roofers looking to expand their business and marketing opportunities. Backed by science and proven to work in ...
IKO Introduces Multipurpose Performance Roof Deck and Eave Sealing Solution
IKO GoldSeam™ tape provides critical protection against water infiltration. IKO recently introduced GoldSeam, a multipurpose roof tape. The product can be used in a variety of deck protection applications, including as a seam tape for the roof deck; a sealant for critical roof joints, such as small gaps around the eave ...
IKO Launches Innovative Performance Roof Starter Roll
IKO EdgeSeal™ ensures roof perimeter remains secure with powerful self-sealing membrane. IKO recently introduced EdgeSeal, a double-sided, self-sealing adhesive starter roll designed to bond shingles to the roof deck at the roof's most vulnerable area - its perimeter. IKO's EdgeSeal serves as an upgrade option for contractors, providing a higher-quality ...
IBHS Tests Shingle Performance Against Hail, Shares Scorecard
Popular Shingles Rated as "Impact Resistant" Do Not Perform Equally Across the country, year after year, hailstorms are pounding roofs and causing damage. Today, Minnesota homeowners in the Delano community are assessing the damage from Monday's giant hail. One year ago, residents in Colorado Springs were doing the same. In between, ...
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