<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>Everything You Need To Know About Sealants</title>
<link>https://www.rooferscoffeeshop.com/post/everything-you-need-to-know-about-sealants</link>
<description>everything-you-need-to-know-about-sealants</description>
<pubDate>Sat, 09 Apr 2022 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/03/master-builders-solutions-sealents-600x300.jpg'
            alt='master builders solutions sealents'
            title='master builders solutions sealents'
            class=''
            style=' '  loading='lazy' /><br><p>By Master Builders Solutions.&nbsp;</p>

<h2>Learn about different kinds of sealants and how they uniquely can benefit different applications.</h2>

<p>As buildings become more complex, new sets of challenges emerge for architects and contractors. That is where sealants come in, serving a critical role in protecting buildings from air and water infiltration. With so many varieties of sealants available, each with their own set of benefits, it can be hard to keep track of what sealants should be used for what projects. Read on for a quick crash course in sealants from the experts at <a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions.</a>&nbsp;&nbsp;</p>

<h3>What are sealants used for?&nbsp;</h3>

<p>At a fundamental level, sealants are installed within joints and gaps between external building fa&ccedil;ade and component materials to keep rain and moisture out of occupied spaces. But, different types of sealants, each with their own chemistry, offer unique benefits for a variety of applications.&nbsp;</p>

<h3>Standard (basic) urethane sealants&nbsp;</h3>

<p>Standard (basic) urethane offers many benefits, including moderate pricing and strong sticking powers. Urethane sealants can also be painted, and there is no risk of streaking. However, urethane sealants also have some limitations, especially around modulus and long-term stability.&nbsp;</p>

<h3>Silicone sealants&nbsp;</h3>

<p>Silicone sealants are more expensive than urethane, and for good reason: they can last a long time and withstand high temperature environments. Another benefit is flexibility (very low modulus) and increased durability, which makes silicone sealants able to withstand UV exposure over time. However, silicone sealants aren&#39;t without their own set of challenges. For starters, they can&#39;t be painted and are prone to streaking leaving residue on substrates.&nbsp;</p>

<h3>Hybrid sealants&nbsp;</h3>

<p>Hybrid sealants offer the best of both worlds. For starters, they are easy to apply, fast curing and paintable, and boast a very low modulus. Hybrid sealants are also durable and stick incredibly well to difficult to adhere substrates. &quot;The demand and interest for hybrid sealants has rapidly increased over the past 15 years,&quot; explains Jim McKiney, Building &amp; Restorations Specialist at Master Builders Solutions. He predicts this trend will continue in the future.&nbsp;</p>

<h3>High performing hybrid sealants&nbsp;</h3>

<p>Not all hybrid sealants are created equal, which is why it&#39;s important to thoroughly examine your options. MasterSeal NP 100 from Master Builders Solutions is a unique silyl terminated polyurethane hybrid sealant, formulated with modified polymers. The rugged, high-performance hybrid sealant stands up to harsh weather conditions and also bonds to a wide range of substrates, including metal, vinyl and KYNAR. &quot;This is part of MasterSeal NP 100&#39;s claim to fame,&quot; says McKiney.&nbsp;</p>

<p>Masterseal NP 100 has a high movement capability and can expand or contract by more than 50 percent. With a new tint base option, color selections are endless. It also offers a quick skin time and can be painted over within an hour.&nbsp;</p>

<p>The latest innovation from Master Builders Solutions, MasterSeal HY 35 is a one-component, fast-curing, gun-grade, elastomeric hybrid sealant. MasterSeal HY 35 is formulated with unique polymers that allow for versatile adhesion to a variety of substrates providing long term durability. It combines the best qualities of organic and silicone sealants to keep moving joints weathertight.&nbsp;&nbsp;</p>

<p>Sealants play a critical role in protecting and preserving buildings from air and water infiltration. There are many different options available, each with their own set of benefits. While urethane sealants are more affordable and paintable, silicone is better suited for high move and durability. With a unique blend of chemistry, hybrid sealants offer the best of both worlds. But, beware, there are imitators out there. So, do your homework and make sure you choose a high-quality product for the right application.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a> in their RoofersCoffeeShop&reg; Directory or visit <a href="http://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;&nbsp;</strong></p>

<p><em>Original article source: <a href="https://www.master-builders-solutions.com/en-us/blog/hybrid-sealants" target="_blank">Master Builders Solutions</a>&nbsp;</em></p>]]></content:encoded>
</item><item>
<title>The Best of for the IIBEC 2022 International Convention and Trade Show</title>
<link>https://www.rooferscoffeeshop.com/post/the-best-of-for-the-iibec-2022-international-convention-and-trade-show</link>
<description>the-best-of-for-the-iibec-2022-international-convention-and-trade-show</description>
<pubDate>Thu, 17 Mar 2022 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/12/iibec-2022-trade-show.png'
            alt='IIBEC-2022 trade show'
            title='IIBEC-2022 trade show'
            class=''
            style=' '  loading='lazy' /><br><p>By Heidi J. Ellsworth, RCS President.&nbsp;</p>

<h2>Attendees will experience networking, educational opportunities, fun events and great speakers.&nbsp;</h2>

<p>Those who are attending the 2022<a href="http://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants"> IIBEC</a> International Convention and Trade Show will experience some of the best networking, education and hospitality in the roofing industry. The conference will welcome building enclosure professionals from across North America to the Rosen Shingle Creek in Orlando, Florida March 17 &ndash; 22, 2022.&nbsp;</p>

<p>&ldquo;Our 2021 convention, which took place in September, was a success, but we&rsquo;re pleased to be holding our 2022 convention at the normal time in the spring,&rdquo; said Brian Pallasch, executive vice president and chief executive officer at IIBEC. &ldquo;IIBEC members are looking forward to the networking, educational opportunities&nbsp;and great speakers that make our international convention and trade show the premier event for building enclosure consultants and industry professionals.&rdquo;&nbsp;</p>

<p>&ldquo;Exhibitors are excited to be returning to in-person events like the 2022 IIBEC International Convention and Trade Show,&rdquo; said Karen McElroy, vice president of events at IIBEC. &ldquo;We know the strong interest we&rsquo;re seeing among exhibitors will be matched by the interest in their products and services among the building enclosure professionals who will attend the trade show.&rdquo;&nbsp;</p>

<p>Several RoofersCoffeeShop partners will be at the show including:&nbsp;</p>

<ol start="1">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/duro-last" target="_blank">Duro-Last</a> 819&nbsp;</p>
	</li>
</ol>

<ol start="2">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/soprema-2" target="_blank">SOPREMA</a> 713&nbsp;</p>
	</li>
</ol>

<ol start="3">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/everroof" target="_blank">EVERROOF</a> 417&nbsp;</p>
	</li>
</ol>

<ol start="4">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/flashco" target="_blank">FlashCo</a> 908&nbsp;</p>
	</li>
</ol>

<ol start="5">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/metal-era">Metal-Era</a> 332&nbsp;</p>
	</li>
</ol>

<ol start="6">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/s-5" target="_blank">S-5!</a> 626&nbsp;</p>
	</li>
</ol>

<ol start="7">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/sika-corportation" target="_blank">Sika</a> 600, 601&nbsp;</p>
	</li>
</ol>

<ol start="8">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/western-colloid-2" target="_blank">Western Colloid</a> 514&nbsp;</p>
	</li>
</ol>

<ol start="9">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/leister" target="_blank">Leister</a> 110&nbsp;</p>
	</li>
</ol>

<ol start="10">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/atas-international-inc" target="_blank">ATAS International</a> 411&nbsp;</p>
	</li>
</ol>

<ol start="11">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/certainteed" target="_blank">CertainTeed</a>&nbsp; 821&nbsp;</p>
	</li>
</ol>

<ol start="12">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/ib-roof-systems" target="_blank">IB Roof Systems</a> 229&nbsp;</p>
	</li>
</ol>

<ol start="13">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/johns-manville-2" target="_blank">Johns Manville</a>&nbsp; 201&nbsp;</p>
	</li>
</ol>

<ol start="14">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions</a>&nbsp; 518&nbsp;</p>
	</li>
</ol>

<ol start="15">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/rockwool" target="_blank">ROCKWOOL</a>&nbsp; 501&nbsp;</p>
	</li>
</ol>

<ol start="16">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/roofhugger" target="_blank">Roof Hugger</a> 415&nbsp;</p>
	</li>
</ol>

<ol start="17">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/nwir" target="_blank">National Women in Roofing (NWiR)</a>&nbsp; 113&nbsp;</p>
	</li>
</ol>

<ol start="18">
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/nations-roof" target="_blank">Nations Roof</a> 106&nbsp;</p>
	</li>
</ol>

<ol start="19">
	<li>
	<p>National Roofing Contractors Association (<a href="https://www.rooferscoffeeshop.com/directory/nrca" target="_blank">NRCA</a>) 316&nbsp;</p>
	</li>
</ol>

<ol start="20">
	<li>
	<p>Single Ply Roofing Institute (<a href="https://www.rooferscoffeeshop.com/directory/spri" target="_blank">SPRI</a>) 215&nbsp;</p>
	</li>
</ol>

<p>In addition, Johns Manville will be hosting a hospitality event to celebrate their 50th Bursi Anniversary on March 18, 2022, from 7:15 p.m. - 10:00 p.m. at Conway Room, Rosen Shingle Creek Resort.&nbsp;There will be cocktails and appetizers served during the reception. They are excited to celebrate their 50th Anniversary for the BURSI Program and would love to hear any stories attendees may have to share from attending past BURSI events. <a href="https://www2.jm.com/2022-IIBEC-Reception" target="_blank">Be sure to RSVP here</a>.&nbsp;</p>

<p>According to IIBEC, the education will be off the charts, &ldquo;Those looking to boost their continuing education hours (CEHs) at the show will earn 2.0 CEHs for spending up to four hours on the trade show floor and 3.0 CEHs for spending more than four hours at the trade show. The convention also includes more than 17 hours of live, in-person educational seminars. Kicking off the educational content on Friday, March 18 is an auxiliary seminar, &ldquo;Florida&rsquo;s High-Velocity Hurricane Zone (HVHZ) Product-Approval Process,&rdquo; presented in three sections: the history of the Florida Building Code&rsquo;s HVHZ section; Miami-Dade product-control requirements for fenestration and cladding components and systems; and Miami-Dade product-control requirements for roofing components and systems.&rdquo;&nbsp;</p>

<p>The opening general session will feature Duncan Wardle, founder of iD8 &amp; innov8, who will share how he created magical consumer experiences while head of innovation and creativity at Disney, and how his unique Design Thinking process can help embed a culture of innovation into today&rsquo;s workforce.&nbsp;</p>

<p>Whether you are already attending or still thinking about attending, there is time to register and make a great plan for the 2022 IIBEC International Convention and Trade Show.&nbsp;Simply <a href="https://iibec.org/2022-iibec-international-convention-and-trade-show/" target="_blank">visit their website</a> for full event details.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants" target="_blank">Learn more about IIBEC</a> in their RoofersCoffeeShop Directory or visit&nbsp;<a href="https://iibec.org/">iibec.org</a></strong></p>]]></content:encoded>
</item><item>
<title>Have no Fear, Hydrophobic Wall Coating is Here</title>
<link>https://www.rooferscoffeeshop.com/post/have-no-fear-hydrophobic-wall-coating-is-here</link>
<description>have-no-fear-hydrophobic-wall-coating-is-here</description>
<pubDate>Sun, 13 Feb 2022 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/02/master-builders-masterprotect-c-350.jpg'
            alt='Master Builders MasterProtect  C 350'
            title='Master Builders MasterProtect  C 350'
            class=''
            style=' '  loading='lazy' /><br><p>By Master Builders Solutions.&nbsp;</p>

<h2>This acrylic exterior&nbsp;wall coating is durable, waterproof and easy to clean.&nbsp;</h2>

<p>The <a href="https://www.master-builders-solutions.com/en-us/products/wall-coatings/hydrophobic-and-thin-mils/masterprotect-c-350" target="_blank">MasterProtect C 350</a> wall coating from <a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions</a> is one of two hydrophobic coatings that they offer. This coating repels water by causing it to bead on the surface when usually it would penetrate the material below. Since water penetration can harm the quality of walls, using a hydrophobic coating can help improve the condition of the exterior walls of any building.&nbsp;</p>

<h3>Recommended for use in:&nbsp;</h3>

<ul>
	<li>
	<p>Exterior&nbsp;</p>
	</li>
	<li>
	<p>Vertical and overhead surfaces&nbsp;</p>
	</li>
	<li>
	<p>Above grade&nbsp;</p>
	</li>
	<li>
	<p>Protecting and waterproofing&nbsp;</p>
	</li>
	<li>
	<p>Concrete, masonry, stucco, EIFS, existing coating&nbsp;</p>
	</li>
</ul>

<h3>What are the unique features of MasterProtect C 350?&nbsp;</h3>

<ul>
	<li>
	<p>Hydrophobic properties of coating repel water and dirt for long-lasting appearance&nbsp;</p>
	</li>
	<li>
	<p>Excellent adhesion to concrete and existing coatings result in tight, long-lasting water bonds&nbsp;</p>
	</li>
</ul>

<h3>What are the benefits of MasterProtect C 350?&nbsp;</h3>

<ul>
	<li>
	<p>Dirt-resistance nature of coating helps reduce exterior maintenance costs&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>100% acrylic formulation provides long-term durability and weather resistance&nbsp;</p>
	</li>
	<li>
	<p>UV resistant for excellent color retention&nbsp;</p>
	</li>
</ul>

<p><strong><a href="http://master-builders-solutions.com/en-us/products/wall-coatings/hydrophobic-and-thin-mils/masterprotect-c-350" target="_blank">Learn more about the MasterProtect C 350&rsquo;s certifications and safety specifications here.</a></strong></p>

<p><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a> in their RoofersCoffeeShop&reg; Directory or visit <a href="http://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;</p>

<p><strong>About Master Builders Solutions</strong></p>

<p>Since the early 1900&rsquo;s the global brand Master Builders Solutions has offered advanced chemical solutions for all construction and building needs. Their comprehensive portfolio of construction chemicals includes concrete admixtures, waterproofing solutions, concrete repair and protection solutions, performance grouts and performance flooring solutions. Master Builders Solutions also specializes in air barriers, cement additives, concrete admixtures and fibers, concrete protection, concrete repair, flooring, grout, sealants, waterproofing and underground construction.&nbsp;</p>

<p>Through more than 100 years of innovation in the construction industry, Master Builders Solutions offers experience and expertise alongside their high-performance products that consistently push the limits of chemistry and its use in the construction industry.&nbsp;</p>

<p><em>Original article source: <a href="https://www.master-builders-solutions.com/en-us/products/wall-coatings/hydrophobic-and-thin-mils/masterprotect-c-350" target="_blank">Master Builders Solutions</a></em></p>]]></content:encoded>
</item><item>
<title>Help Customers Decide Which Products Are Sustainable and Economical</title>
<link>https://www.rooferscoffeeshop.com/post/help-customers-decide-which-products-are-sustainable-and-economical</link>
<description>help-customers-decide-which-products-are-sustainable-and-economical</description>
<pubDate>Tue, 11 Jan 2022 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/12/master-builders-quantifying-sustainability.jpg'
            alt='Master Builders Quantifying Sustainability'
            title='Master Builders Quantifying Sustainability'
            class=''
            style=' '  loading='lazy' /><br><p>By Master Builders Solutions.&nbsp;</p>

<h2>Tools you can use to analyze a product&rsquo;s environmental impact&nbsp;and make informed decisions.&nbsp;&nbsp;</h2>

<p>If you are a roofing contractor who is looking to differentiate your business by&nbsp;expanding&nbsp;into&nbsp;concrete, researching the products you use is crucial.&nbsp;Understanding the environmental impact of products like concrete mixtures is something many customers want to&nbsp;know.&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions</a>&nbsp;provides&nbsp;two different services to help construction industry professionals know how sustainable certain concrete products are:&nbsp;Eco-Efficiency Analysis and Environmental Product Declarations service.&nbsp;</p>

<h3>Eco-Efficiency&nbsp;Analysis&nbsp;</h3>

<p>The aim of Master Builders Solutions&rsquo; Eco-Efficiency analysis is to compare similar products or processes. The Eco-Efficiency analysis balances the environmental results&nbsp;with a&nbsp;product&#39;s cost-effectiveness. It helps Master Builders Solutions and our customers decide which products are the best choice both ecologically and economically.&nbsp;</p>

<p>Developed and used by Master Builders Solutions in its own product development process since 1996, EEA methodology follows ISO 14045 for eco-efficiency and ISO 14040 and 14044 norms for life cycle assessment. The methodology has been third-party validated by NSF International.&nbsp;</p>

<p><strong>Eco-Efficiency Analysis for concrete mixtures&nbsp;</strong></p>

<p>Since 2010, Master Builders Solutions has been using the EEA methodology to examine the environmental life cycle of sustainable concrete solutions, beginning with the extraction of raw materials through the production of concrete. This analysis quantifies the economic and ecological benefits of alternative concrete mixtures.&nbsp;</p>

<p>There are two main outputs from this analysis:&nbsp;</p>

<p>1 - An &ldquo;Ecological&nbsp;Footprint&rdquo;&nbsp;which provides a normalized environmental comparison of different product&nbsp;alternatives analyzed&nbsp;with standardized environmental categories.&nbsp;</p>

<p>2 - An &ldquo;Eco-Efficiency Portfolio&rdquo; which considers social and statistical weighting factors to develop a single ecological impact for each concrete mixture balanced and plotted against the cost for each alternative mix. The most economical and ecological concrete mixes move directionally toward the upper right quadrant in the Eco-Efficiency Analysis portfolio. In this case, Concrete Mix 4 is shown as the most Eco-Efficient alternative.&nbsp;</p>

<p>Eco-Efficiency Analysis examines different environmental categories to quantify the impact of a sustainable concrete mixture as compared to other concrete alternatives. An in-depth analysis is created for each concrete mixture for each impact category. An example Eco-Efficiency Analysis for Green Sense Concrete is highlighted here.&nbsp;</p>

<p>The final product is a comprehensive, customized report that quantifies the environmental impact with practical equivalents for each concrete mix for all environmental impact categories. The report can be used internally or externally to position your company as a leader in sustainable construction&nbsp;through the use of&nbsp;sustainable concrete solutions.&nbsp;&nbsp;&nbsp;</p>

<h3>Environmental Product Declaration (EPD) service for concrete&nbsp;</h3>

<p>An Environmental Product Declaration (EPD) is an ISO 14025 Type III environmental label that presents relevant and verified environmental information about goods and services, in this instance concrete, from a life cycle perspective. Each concrete EPD reports cradle-to-gate environmental impacts for a cubic meter of concrete. EPD are often compared to nutrition labels for food products. However, the EPD presents environmental impacts rather than nutritional facts.&nbsp;</p>

<p><strong>What does the Master Builders Solutions EPD service include?&nbsp;</strong></p>

<p>Our team of experts will create an EPD report and provide a seamless process to completion. Master Builders Solutions manages the entire process, including life cycle assessment based on a concrete producer&rsquo;s mixture design, submission for third-party critical review and registration of the final document through the Program Operator. A final, professionally developed registered EPD will be placed on the Program Operator&rsquo;s website and is available through a unique URL on the producer&rsquo;s website.&nbsp;</p>

<p><a href="https://carbonleadershipforum.org/concrete-pcr/" target="_blank">Learn more</a>&nbsp;about Product Category Rules (PCR) for concrete by visiting Carbon Leadership Forum. View the NSF International registered EPDs&nbsp;<a href="http://info.nsf.org/Certified/Sustain/listings.asp?ProdCat=EPD" target="_blank">here</a>.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="http://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;</strong></p>

<p><em>Original article source:&nbsp;<a href="https://www.master-builders-solutions.com/en-us/sustainability/quantifying-sustainability" target="_blank">Master Builders Solutions</a></em></p>]]></content:encoded>
</item><item>
<title>Acrocrete is More Than a Pretty Coating or Finish</title>
<link>https://www.rooferscoffeeshop.com/post/acrocreteis-more-than-a-prettycoating-or-finish</link>
<description>acrocreteis-more-than-a-prettycoating-or-finish</description>
<pubDate>Sun, 05 Dec 2021 06:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/11/master-builders-acrocrete.jpg'
            alt='Master Builders Acrocrete'
            title='Master Builders Acrocrete'
            class=''
            style=' '  loading='lazy' /><br><p>By Master Builders Solutions.&nbsp;&nbsp;</p>

<h2>Acrocrete&nbsp;offers a variety of durable&nbsp;wall systems&nbsp;that protect the home and look beautiful doing it.&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions</a>&nbsp;Acrocrete&nbsp;Surfacing Systems&nbsp;provide&nbsp;decorative finishes that&nbsp;go above and beyond to protect your structure.&nbsp;Acrocrete&nbsp;offers a variety of wall finishes and coatings that can&nbsp;be&nbsp;tailored to address specific project needs. Designed to help provide durable and attractive exteriors, you will be sure to find a winning combination of&nbsp;beauty and functionality.&nbsp;</p>

<p>Master Builders features three&nbsp;Acrocrete&nbsp;coatings&nbsp;that can be used for graphics or as a coating for exterior wall surfaces such as concrete, stucco, unit masonry, acrylic base coat in sealant joints and to change the color of compatible textured finish:&nbsp;</p>

<p><strong>Color&nbsp;coat</strong>:&nbsp;100% acrylic-based coating. Designed for spray-, roller-, or brush-application over&nbsp;Acrocrete&nbsp;finishes with minimum change in finish texture or sheen.&nbsp;&nbsp;</p>

<p><strong>Senerlastic&nbsp;coating</strong>:&nbsp;Factory-mixed, 100% acrylic-based smooth elastomeric coating that provides excellent flexibility and weatherability.&nbsp;This is an ideal coating for new construction and renovation. Designed to be used over prepared plaster/stucco, concrete, masonry, precast, cast-in-place concrete, cement block and other approved substrates, this coating provides a decorative and protective coating that repels water and resists wind driven rain.&nbsp;</p>

<p><strong>Tersus&nbsp;color&nbsp;coat</strong>:&nbsp;A&nbsp;modified acrylic coating designed to provide excellent water repellency and enhanced resistance to environmental soiling.&nbsp;This coating&nbsp;contains water repellent properties that make the surface hydrophobic as well as more resistant to mold and mildew.&nbsp;When rainwater contacts the surface, it beads and carries away dirt, soil and debris in its pathway. The&nbsp;built in&nbsp;anti-soiling properties of the coating resist dirt and staining, reducing maintenance costs and extending a building&rsquo;s aesthetic&nbsp;appearance.&nbsp;</p>

<p>Master Builders also features three&nbsp;100% acrylic polymer finishes with advanced technology to improve long-term performance and dirt pick-up resistance:&nbsp;</p>

<p><strong>Acrotex</strong>: A 100% acrylic polymer-based finish with high solids formulation,&nbsp;Acrotex&nbsp;offers long-term durability and weather resistance. Used over cement-based surfaces,&nbsp;Acrotex&nbsp;is flexible enough to seal existing, non-moving hairline cracks, thereby providing protection against degradation caused by moisture and pollution intrusion.&nbsp;Acrotex&nbsp;offers excellent abrasion and dirt pick-up resistance.&nbsp;&nbsp;</p>

<p><strong>Acroflex</strong>: An acrylic-based elastomeric finish. Elastomeric finishes go beyond the limits of traditional cement-based and acrylic finishes.&nbsp;Acroflex&nbsp;is specifically designed to protect cement-based substrates with hairline cracks (smaller than 1/32&quot;) that may expand and contract due to extreme temperature changes. Flexible and weatherproof.&nbsp;&nbsp;</p>

<p><strong>Acrotex&nbsp;Tersus</strong>:&nbsp;With similar qualities as&nbsp;Tersus&nbsp;color coat,&nbsp;Acrotex&nbsp;Tersus&nbsp;is a modified&nbsp;acrylic textured finish designed to provide excellent water repellency and enhanced resistance to environmental soiling. The water repellent properties of the finishes make the surface hydrophobic as well as more resistant to mold and mildew. The&nbsp;built-in&nbsp;anti-soiling properties of the finishes resist dirt and staining reducing maintenance costs and extending a building&rsquo;s aesthetic appeal.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="http://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;</strong></p>

<p><em>Photo credit:&nbsp;<a href="https://wallsystems.master-builders-solutions.com/en/colors-textures" target="_blank">Master Builders Solutions</a></em></p>]]></content:encoded>
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<title>Keep Moving Joints Weathertight With MasterSeal HY 35</title>
<link>https://www.rooferscoffeeshop.com/post/keep-moving-joints-weathertight-with-masterseal-hy-35</link>
<description>keep-moving-joints-weathertight-with-masterseal-hy-35</description>
<pubDate>Tue, 02 Nov 2021 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/10/master-builders-masterseal-hy-35.jpg'
            alt='Master Builders MasterSeal HY 35'
            title='Master Builders MasterSeal HY 35'
            class=''
            style=' '  loading='lazy' /><br><p>By&nbsp;Master&nbsp;Builders&nbsp;Solutions.&nbsp;</p>

<h2>This elastomeric hybrid sealant combines the best qualities of organic and silicone sealants to&nbsp;provide a weatherproof joint solution.</h2>

<p>The integrity of a joint is only as good as the sealants used. Formulated with high-performance elastomers,&nbsp;MasterSeal&nbsp;HY 35 ensures outstanding weatherproofing and protection against the most aggressive conditions.&nbsp;This one-component elastomeric sealant is fast-curing&nbsp;and gun-grade.&nbsp;MasterSeal&nbsp;HY 35 allows for versatile adhesion and&nbsp;long-term&nbsp;durability to a variety of substrates thanks to&nbsp;its&nbsp;unique formulation of polymers. Use&nbsp;MasterSeal&nbsp;HY 35 to&nbsp;keep moving joints weathertight.&nbsp;&nbsp;</p>

<p><strong>Recommended uses:</strong>&nbsp;&nbsp;</p>

<ul>
	<li>
	<p>Vertical or horizontal&nbsp;</p>
	</li>
	<li>
	<p>Exterior or interior&nbsp;</p>
	</li>
	<li>
	<p>Above grade&nbsp;</p>
	</li>
	<li>
	<p>For sealing a variety of building joints against water and air intrusion</p>
	</li>
	<li>
	<p>Store front systems</p>
	</li>
	<li>
	<p>Expansion joints&nbsp;</p>
	</li>
	<li>
	<p>Panel walls&nbsp;&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Precast units&nbsp;</p>
	</li>
	<li>
	<p>Aluminum, vinyl&nbsp;and wood window frames&nbsp;</p>
	</li>
	<li>
	<p>Fascia&nbsp;</p>
	</li>
	<li>
	<p>Parapets&nbsp;</p>
	</li>
	<li>
	<p>Sanitary applications&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Roofing&nbsp;&nbsp;</p>
	</li>
</ul>

<h3>What are the unique features of&nbsp;MasterSeal&nbsp;HY 35?&nbsp;&nbsp;</h3>

<ul>
	<li>
	<p>Strong adhesion to a variety of substrates resulting in a&nbsp;long-term&nbsp;bond&nbsp;</p>
	</li>
	<li>
	<p>Formulated for joint movement of &plusmn;35%&nbsp;</p>
	</li>
	<li>
	<p>Resists chalking, cracking and fading to maintain long lasting weathertight seals&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Compatible with elastomeric coatings and can be painted soon after installation&nbsp;</p>
	</li>
	<li>
	<p>Easy to gun and tool, which speeds up application and makes neater joints&nbsp;</p>
	</li>
	<li>
	<p>Fast curing helps to speed up jobsite production&nbsp;</p>
	</li>
	<li>
	<p>Wide temperature application range&nbsp;</p>
	</li>
	<li>
	<p>Non-staining formula for use on stone and other sensitive substrates&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Meets all State and Federal VOC regulations&nbsp;</p>
	</li>
	<li>
	<p>Low emitting material suitable for use in classrooms, health care facilities, private offices&nbsp;and&nbsp;single-family&nbsp;homes&nbsp;&nbsp;</p>
	</li>
</ul>

<h3>What are the benefits of&nbsp;MasterSeal&nbsp;HY 35?&nbsp;</h3>

<ul>
	<li>
	<p>Provides long lasting protection with strong resistance to UV and weather degradation&nbsp;</p>
	</li>
	<li>
	<p>Quick skinning for applications requiring wall coatings&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Available in a wide range of colors&nbsp;</p>
	</li>
	<li>
	<p>Tenaciously adheres to a wide variety of substrates and coatings for use in a wide variety of applications&nbsp;</p>
	</li>
	<li>
	<p>Class 35 - ASTM C 719&nbsp;</p>
	</li>
	<li>
	<p>Exhibits low modulus - 80PSI ASTM D412&nbsp;&nbsp;</p>
	</li>
</ul>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="http://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;&nbsp;</strong></p>

<p><em>Original article source:&nbsp;<a href="https://www.master-builders-solutions.com/en-us/products/construction-sealants/masterseal-hy-35" target="_blank">Master Builders Solutions</a></em></p>]]></content:encoded>
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<title>Colorbiotics Launches Peak 301 Asphalt Shingle Rejuvenator</title>
<link>https://www.rooferscoffeeshop.com/post/colorbiotics-launches-peak-301asphalt-shingle-rejuvenator</link>
<description>colorbiotics-launches-peak-301asphalt-shingle-rejuvenator</description>
<pubDate>Sat, 16 Oct 2021 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/10/master-builders-colorbiotics.jpg'
            alt='Master Builders Colorbiotics'
            title='Master Builders Colorbiotics'
            class=''
            style=' '  loading='lazy' /><br><h2>Soybean oil-based product improves aesthetics and protects shingles from damaging UV rays and hail, adding&nbsp;five to eight years to aging roofs.&nbsp;&nbsp;</h2>

<p>Colorbiotics&nbsp;entered&nbsp;the asphalt industry in 2020 with&nbsp;an&nbsp;all-natural&nbsp;asphalt rejuvenator designed to dramatically increase&nbsp;the recyclability and durability of asphalt pavement. Now,&nbsp;that same combination of sustainability and science is behind Colorbiotics&rsquo; Peak 301 asphalt shingle&nbsp;spray-on revitalizer, which refreshes a roof&rsquo;s appearance and adds years of protection from damaging weather elements. It can be applied for about 15% of what a complete replacement would cost.&nbsp;&nbsp;&nbsp;</p>

<p>Peak 301&rsquo;s formula is created specifically to soften the asphalt&nbsp;holding&nbsp;the shingle together and restore flexibility by nearly 50%. If an asphalt shingle is left untreated, it could&nbsp;become worn and brittle and&nbsp;lose&nbsp;its&nbsp;grit, compromising&nbsp;the protection from rain, hail and damaging UV rays. Peak 301&nbsp;doesn&rsquo;t just&nbsp;coat the shingles;&nbsp;it penetrates deep down to flush out the breakable elements and strengthen from the inside out, adding five to eight more years to&nbsp;a&nbsp;roof&rsquo;s life.&nbsp;The Colorbiotics product is expected to outperform similar&nbsp;ones&nbsp;on the market.&nbsp;</p>

<p>&ldquo;We had Peak 301 independently tested against competitive spray-on shingle rejuvenators,&rdquo; said Kent Rotert, vice president of Colorbiotics. &ldquo;Peak 301 proved to have better grit retention after the application, meaning it had&nbsp;a&nbsp;healthier balance of flexibility and durability.&rdquo;&nbsp;&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2021/10/master-builders-colorbiotics-2.jpg" style="height:300px; width:569px" /></p>

<p>Because&nbsp;Peak 301 is&nbsp;soybean-oil&nbsp;based,&nbsp;it is friendly for the environment but also&nbsp;harmless&nbsp;for people and pets in case of runoff.&nbsp;&nbsp;</p>

<p>&ldquo;All Colorbiotics&reg;&nbsp;colorants, coatings and rejuvenators are natural and safe, which is very important to us and our customers,&rdquo; Rotert said.&nbsp;&ldquo;We also take pride in being an industry leader when it comes to sustainability related to our manufacturing processes and products.&rdquo;&nbsp;</p>

<p>Applications&nbsp;from&nbsp;certified&nbsp;dealers can be six times more cost efficient than complete replacements&nbsp;</p>

<p><strong>For more information on Peak 301 and&nbsp;finding certified dealers and applicators, please visit&nbsp;<a href="https://peak301.com">peak301.com</a>.&nbsp;</strong></p>

<p><strong>About Colorbiotics&nbsp;</strong></p>

<p>Colorbiotics, headquartered in Ames, Iowa,&nbsp;has been innovating products that enhance the beauty of homes, businesses,&nbsp;parks and athletic facilities for more than 30 years.&nbsp;Colorbiotics&nbsp;is&nbsp;the&nbsp;industry leader in the&nbsp;science behind landscape colorant, recreation surfaces and the equipment that makes them better.&nbsp;As&nbsp;part of MBCC Group,&nbsp;Colorbiotics is&nbsp;also&nbsp;transforming asphalt production and construction with environmentally friendly additives that restore flexibility of RAP and extend service life. For more information on markets and applications, visit&nbsp;<a href="https://www.colorbiotics.com/" target="_blank">www.colorbiotics.com</a>.</p>

<p><strong>About MBCC Group&nbsp;</strong></p>

<p>The MBCC Group is one of the leading suppliers of construction chemicals and solutions worldwide,&nbsp;and has emerged from the carve-out of the former BASF Construction Chemicals business from BASF Group. We offer innovative,&nbsp;sustainable products and solutions for the construction industry across different sectors, such as buildings, structures, underground construction, new construction,&nbsp;and&nbsp;renovation. Our strong brands Master Builders Solutions&reg;, PCI&reg;, Thermotek&reg;, Wolman&reg;, Colorbiotics&reg;&nbsp;and Watson Bowman Acme&reg;&nbsp;are well established in the marketplace. With our innovations, we address sustainability challenges in the industry. MBCC Group consists of approximately 70 legal entities worldwide and is home to around 7,500 construction experts in&nbsp;more than&nbsp;60 countries.&nbsp;For more information,&nbsp;go to: <a href="https://www.mbcc-group.com/" target="_blank">www.mbcc-group.com</a>.</p>]]></content:encoded>
</item><item>
<title>A Simple Deck Coating Solution</title>
<link>https://www.rooferscoffeeshop.com/post/a-simple-deck-coating-solution</link>
<description>a-simple-deck-coating-solution</description>
<pubDate>Tue, 14 Sep 2021 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/09/master-builders-simple-deck-coating.jpg'
            alt='Master Builders Simple Deck Coating'
            title='Master Builders Simple Deck Coating'
            class=''
            style=' '  loading='lazy' /><br><p aria-level="1" paraeid="{690c81ca-6ce4-4d94-a244-0f769e0e2f4f}{199}" paraid="555472961" role="heading">By Master Builders Solutions.&nbsp;&nbsp;</p>

<h2 aria-level="2" paraeid="{690c81ca-6ce4-4d94-a244-0f769e0e2f4f}{211}" paraid="1888115137" role="heading">Everything&nbsp;you&nbsp;need to know about the&nbsp;topcoat&nbsp;MasterSeal&nbsp;TC 295&nbsp;and what it can do for&nbsp;your projects.&nbsp;</h2>

<p paraeid="{690c81ca-6ce4-4d94-a244-0f769e0e2f4f}{237}" paraid="1871127714">MasterSeal&nbsp;deck membranes, offered by&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Master Builders Solutions</a>, can be mixed and matched to meet the specific&nbsp;criteria of&nbsp;your project. Whether&nbsp;you&nbsp;need&nbsp;a budget-friendly option, a highly durable topcoat, an aesthetically pleasing look or a speedy application, you can find your desired membrane product within the&nbsp;MasterSeal&nbsp;deck membrane line up.&nbsp;&nbsp;</p>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{19}" paraid="177546417">The following article includes specs for the&nbsp;MasterSeal&nbsp;TC 295&nbsp;aliphatic&nbsp;polyurethane&nbsp;topcoat for&nbsp;MasterSeal&nbsp;Traffic 2000, 2500, 2535 and 2575 Deck Coating Systems.&nbsp;</p>

<h5 aria-level="5" paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{43}" paraid="2013785484" role="heading">How does&nbsp;MasterSeal&nbsp;TC 295 work?&nbsp;</h5>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{51}" paraid="267497611">MasterSeal&nbsp;TC 295 is an&nbsp;aliphatic,&nbsp;two-component, polyurethane&nbsp;topcoat&nbsp;for use in&nbsp;MasterSeal&nbsp;Traffic 2000, 2500, 2535 and 2575 deck coating systems.&nbsp;This product is also available in&nbsp;tint base.&nbsp;&nbsp;&nbsp;&nbsp;</p>

<h5 paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{79}" paraid="1253283262">What are the recommended uses&nbsp;for&nbsp;MasterSeal&nbsp;TC 295?&nbsp;</h5>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{95}" paraid="435311147">Stadiums&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{102}" paraid="1358808205">Balconies&nbsp;</p>
	</li>
</ul>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{109}" paraid="1417573066">Parking garages&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{116}" paraid="1847658133">Commercial&nbsp;construction&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{125}" paraid="924832338">Plaza decks&nbsp;</p>
	</li>
</ul>

<h5 paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{132}" paraid="1417966208">What are the unique features of&nbsp;MasterSeal&nbsp;TC 295?&nbsp;</h5>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{142}" paraid="894310164">UV&nbsp;resistant&nbsp;</p>
	</li>
</ul>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{153}" paraid="968855720">Low odor&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{160}" paraid="1346686047">High adhesion&nbsp;</p>
	</li>
</ul>

<h5 paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{167}" paraid="192313148">What are the&nbsp;color options&nbsp;of&nbsp;MasterSeal&nbsp;TC&nbsp;295?&nbsp;</h5>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="5" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{183}" paraid="1681873786">Available in grey&nbsp;&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-listid="5" role="listitem">
	<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{190}" paraid="888578870">Available in&nbsp;charcoal and multitude of colors with&nbsp;tint&nbsp;base material&nbsp;</p>
	</li>
</ul>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{207}" paraid="28337286"><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" target="_blank">Learn more about Master Builders Solutions</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="https://www.master-builders-solutions.com/" target="_blank">www.master-builders-solutions.com</a>.&nbsp;&nbsp;</strong></p>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{225}" paraid="1553345332"><em>Original article source:&nbsp;<a href="https://www.master-builders-solutions.com/en-us/products/deck-coatings" target="_blank">Master Builders Solutions</a>&nbsp;</em></p>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{234}" paraid="2008905658"><strong>About Master Builders Solutions&nbsp;</strong></p>

<p paraeid="{fc07ba20-6553-4949-871d-40cc5a9a9c98}{240}" paraid="167297611">Since the early 1900&rsquo;s the global brand&nbsp;Master Builders Solutions&nbsp;has&nbsp;offered&nbsp;advanced chemical solutions for&nbsp;all&nbsp;construction&nbsp;and building&nbsp;needs.&nbsp;Their&nbsp;comprehensive&nbsp;portfolio of&nbsp;construction chemicals includes concrete admixtures, waterproofing solutions, concrete repair and protection solutions, performance grouts and performance flooring solutions.&nbsp;Master Builders Solutions also&nbsp;specializes&nbsp;in&nbsp;air barriers,&nbsp;cement additives,&nbsp;concrete admixtures and fibers,&nbsp;concrete protection,&nbsp;concrete repair,&nbsp;flooring,&nbsp;grout,&nbsp;sealants,&nbsp;waterproofing&nbsp;and underground construction.&nbsp;</p>

<p paraeid="{d98b05da-2fed-4667-96d8-f061ccf27e4d}{103}" paraid="1870219608">Through more than 100 years of innovation in the construction industry, Master Builders Solutions offers experience and expertise alongside their&nbsp;high-performance&nbsp;products that&nbsp;consistently push the limits of chemistry and&nbsp;its&nbsp;use in the construction industry.</p>]]></content:encoded>
</item><item>
<title>Wayne Heironimus and David Fuller - Manufacturer Reps Know What’s Hot!</title>
<link>https://www.rooferscoffeeshop.com/post/wayne-heironimus-and-david-fuller-manufacturer-reps-know-whats-hot</link>
<description>wayne-heironimus-and-david-fuller-manufacturer-reps-know-whats-hot</description>
<pubDate>Sun, 22 Aug 2021 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/08/master-builders-wayne-and-david.png'
            alt='Master Builders Wayne and David'
            title='Master Builders Wayne and David'
            class=''
            style=' '  loading='lazy' /><br><p aria-level="1" paraeid="{e67e0b84-f627-470e-b64c-233c615597be}{164}" paraid="117302980" role="heading">By Colin Sheehan, RCS Reporter.&nbsp;</p>

<h2 aria-level="2" paraeid="{e67e0b84-f627-470e-b64c-233c615597be}{182}" paraid="791590908" role="heading">Why training is crucial to product launch success and how to&nbsp;develop a positive relationship&nbsp;with your manufacturer representatives.&nbsp;</h2>

<p paraeid="{e67e0b84-f627-470e-b64c-233c615597be}{194}" paraid="1377451261">In&nbsp;<a href="https://www.rooferscoffeeshop.com/podcast/wayne-heironimus-and-david-fuller-manufacturers-reps-know-whats-hot" rel="noreferrer noopener" target="_blank">Season 3, Episode 38</a>&nbsp;of Roofing Road Trips,&nbsp;Heidi J. Ellsworth&nbsp;visits&nbsp;with long-time friend Wayne Heironimus, owner of the Delta Rep Group, about being a manufacturers&rsquo; representative and the amazing NP1 product he has brought back to the market. Joined by David Fuller of&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" rel="noreferrer noopener" target="_blank">Master Builders Solutions</a>, the&nbsp;three&nbsp;talk about&nbsp;high preforming&nbsp;sealants, how to get the best training while&nbsp;working with your manufacturers&rsquo; representative and&nbsp;tips for&nbsp;differentiating&nbsp;your business.&nbsp;</p>

<p paraeid="{e67e0b84-f627-470e-b64c-233c615597be}{240}" paraid="867246996">Wayne is one of three managing partners of Delta Rep Group located on the West Coast of Florida. They decided to put Delta together four years ago, which is&nbsp;an independent rep firm in Florida. Wayne was also a past president of the&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants" rel="noreferrer noopener" target="_blank">IIBEC</a>&nbsp;Florida chapter,&nbsp;currently&nbsp;on the board of directors for&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/frsa" rel="noreferrer noopener" target="_blank">FRSA</a>&nbsp;and an active participant&nbsp;with&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/rt3" rel="noreferrer noopener" target="_blank">Roofing Technology Think Tank</a>&nbsp;(RT3).&nbsp;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{22}" paraid="1151333122">&quot;I&#39;ve been focused on commercial roofing, representing commercial roofing and waterproofing for over 30 years and always in Florida, specifically North, Central and South Florida,&rdquo; said Wayne.&nbsp;&ldquo;I also believe heavily in associations.&quot;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{40}" paraid="2138381058">Dave Fuller&nbsp;is the&nbsp;technical&nbsp;services&nbsp;lead at Master Builders&nbsp;Solutions and&nbsp;has been with the company for 20 years.&nbsp;From investigating complaints out in the field to working with&nbsp;their&nbsp;research, developing training programs&nbsp;and new products, Dave is a crucial member of Master Builders Solutions.&nbsp;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{88}" paraid="795283236">&ldquo;We offer technologies in the waterproofing and concrete restoration markets,&rdquo; said Dave.&nbsp;&ldquo;So that&#39;s everything from sealants to waterproof coatings, to below grade waterproofing. Pretty much anything that touches the building envelope, even decorative flooring. And then our wide range of concrete repair materials for the restoration side.&quot;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{106}" paraid="1711979253">Florida offers an interesting market for roofing and waterproofing work, partially because roofing work is year-round. It is also an incredibly popular place to do roofing business,&nbsp;which&nbsp;creates its own challenges.&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{116}" paraid="445148207">&ldquo;Before we take a line on, we always evaluate it in three areas: the availability of the product, the accessibility of the product and the affordability of the product,&rdquo; said Wayne. &ldquo;If you can&#39;t get it and it&#39;s not at the right price point&nbsp;or it doesn&#39;t offer the right features and benefits&nbsp;or&nbsp;it&#39;s&nbsp;[not]&nbsp;code compliant in the state of Florida, we&#39;re really wasting everybody&#39;s time with the line.&rdquo;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{142}" paraid="127496454">When reintroducing NP&nbsp;1 into the market, Wayne learned more things about the&nbsp;industry&nbsp;than the product,&nbsp;including&nbsp;that training on the application of the caulk or sealant is critical to its success&nbsp;and to customer satisfaction.&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{164}" paraid="602603285">&quot;NP 1 has a fantastic&nbsp;name [and]&nbsp;reputation. However, unless it&#39;s applied properly, it&#39;s not going to work properly,&rdquo; said Wayne. &ldquo;That&#39;s when we found out how important training&nbsp;[is]&nbsp;and how fantastic Master Builders Solutions technical support center is to provide&nbsp;[that]&nbsp;training.&rdquo;&nbsp;</p>

<p paraeid="{5a918e0e-bb55-4ba5-b337-4688bdd8a603}{190}" paraid="1570697026"><strong><a href="https://www.rooferscoffeeshop.com/podcast/wayne-heironimus-and-david-fuller-manufacturers-reps-know-whats-hot" rel="noreferrer noopener" target="_blank">Listen to the entire podcast</a>&nbsp;to learn more about the reintroduction of NP&nbsp;1 and how to differentiate your business through training and working with your manufacturer&rsquo;s representatives.</strong></p>]]></content:encoded>
</item><item>
<title>RADIANCE™ e-0.25 Attic Barrier is Energy Efficient</title>
<link>https://www.rooferscoffeeshop.com/post/radiance-e-025-attic-barrier-isenergyefficient</link>
<description>radiance-e-025-attic-barrier-isenergyefficient</description>
<pubDate>Sat, 21 Aug 2021 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/07/master-builders-attic-barrier.jpg'
            alt='Master Builders Attic Barrier'
            title='Master Builders Attic Barrier'
            class=''
            style=' '  loading='lazy' /><br><p aria-level="1" paraeid="{53ef0862-b823-4fbc-b9f8-07a0b8e2af05}{190}" paraid="1965282382" role="heading">By&nbsp;Cass Jacoby, RCS Reporter.&nbsp;</p>

<h2 aria-level="2" paraeid="{53ef0862-b823-4fbc-b9f8-07a0b8e2af05}{206}" paraid="437340305" role="heading">This low-e barrier spray&nbsp;is&nbsp;effective&nbsp;at&nbsp;stopping&nbsp;potential radiant heat transfer.&nbsp;&nbsp;</h2>

<p paraeid="{53ef0862-b823-4fbc-b9f8-07a0b8e2af05}{226}" paraid="2080322529">Radiance&trade; e-0.25 Attic Barrier is designed to be applied onto the underside of a roof deck to create a heat barrier that will stop up to 77% of the potential radiant energy transfer into the attic.&nbsp;Radiance&trade; e-0.25 Attic Barrier&nbsp;reduces the absorption of heat into a building in the summer.&nbsp;Similar to how&nbsp;low-emissivity&nbsp;glass windows work,&nbsp;the&nbsp;surface&nbsp;has the ability&nbsp;to&nbsp;emit or absorb radiant energy.&nbsp;Thus, by lowering the emissivity, the more energy efficient and the greater the energy savings for the dwelling.&nbsp;</p>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{11}" paraid="1244927555">On hot summer days, the sun transfers its heat to the roof exterior, which seeks the cool interior of the home. The roof heat is transferred as radiant energy from the underside of the untreated roof deck and down to the ceiling&nbsp;insulation. The&nbsp;insulation may initially resist much of the heat, but it will inevitably transfer down increasing the temperature of the living space of a home.&nbsp;</p>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{21}" paraid="2012309680">Even better news: this product isn&rsquo;t inhibited by any raw material shortages.&nbsp;The low material cost and ease of application reduces labor. Radiance can be applied easily without the complexity of navigating difficult-to-access attic spaces.&nbsp;</p>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{21}" paraid="2012309680"><img loading="lazy" src="https://www.rooferscoffeeshop.com/uploads/media/2021/07/master-builders-attic-barrier-1-2.jpg" style="height:300px; width:209px" /></p>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{33}" paraid="2036255233"><strong>Recommended uses&nbsp;</strong></p>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="2" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{39}" paraid="1917247421">Interior only&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="2" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{46}" paraid="490945630">Bottom side of roof decking&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="2" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{53}" paraid="908466764">Primed or coated metal roofing&nbsp;</p>
	</li>
</ul>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{60}" paraid="96157390"><strong>What are the unique features&nbsp;of&nbsp;RADIANCE&trade; e-0.25 Attic Barrier?&nbsp;</strong></p>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{74}" paraid="2026981648">Low emissivity with 0.21 &#39;e&#39; value&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{81}" paraid="707536871">Reflects up to 79% of radiant energy&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{88}" paraid="749865629">100% seamless coverage of attic space&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{95}" paraid="1176164776">Does not alter electromagnetic fields&nbsp;</p>
	</li>
</ul>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{102}" paraid="301198123">Breathable&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{109}" paraid="135581466">One coat coverage on bare wood and primed metal&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="3" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{116}" paraid="2073596633">Application by spray, roller and brush&nbsp;&nbsp;</p>
	</li>
</ul>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{123}" paraid="819857188"><strong>What&nbsp;are&nbsp;the benefits&nbsp;of&nbsp;RADIANCE&trade; e-0.25 Attic&nbsp;Barrier?&nbsp;</strong></p>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{143}" paraid="1800227456">Reduces cooling costs in summer&nbsp;</p>
	</li>
</ul>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{150}" paraid="373084278">Increases interior comfort level&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{157}" paraid="2137142685">More cost efficient than alternative attic systems&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{164}" paraid="218880356">Will not disrupt attic-mounted antennae or cell phone reception&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{171}" paraid="60201638">Will not increase attic moisture&nbsp;</p>
	</li>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="5" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{178}" paraid="1166933013">Fast application&nbsp;</p>
	</li>
</ul>

<ul role="list">
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-listid="4" role="listitem">
	<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{185}" paraid="1226377643">Easy to apply&nbsp;&nbsp;</p>
	</li>
</ul>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{192}" paraid="760042817"><strong><a href="https://www.rooferscoffeeshop.com/directory/master-builders-solutions" rel="noreferrer noopener" target="_blank">Learn more about Master Builders Solutions</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="http://www.master-builders-solutions.com/" rel="noreferrer noopener" target="_blank">www.master-builders-solutions.com</a>.&nbsp;&nbsp;</strong></p>

<p paraeid="{21aec89d-a1b0-4630-b06f-9d29f57194f3}{206}" paraid="1646412537"><em>Original article source:&nbsp;<a href="https://www.master-builders-solutions.com/en-us/products/wall-coatings/roofinginsulation/radiance-e-025-attic-barrier" rel="noreferrer noopener" target="_blank">Master Builders Solutions</a></em></p>]]></content:encoded>
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