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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>How This Home Improvement Business Substantially Increased Their Closing Rate</title>
<link>https://www.rooferscoffeeshop.com/post/how-this-home-improvement-business-substantially-increased-their-closing-rate</link>
<description>how-this-home-improvement-business-substantially-increased-their-closing-rate</description>
<pubDate>Wed, 13 Apr 2022 18:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/03/ridge-top-exteriors-ingage-600x300.jpg'
            alt='ridge top exteriors ingage'
            title='ridge top exteriors ingage'
            class=''
            style=' '  loading='lazy' /><br><p>By Ingage.&nbsp;</p>

<h2>Ridge Top Exteriors saw tremendous growth in their sales after using this software.&nbsp;</h2>

<p>In 2002, Larry Gebhart founded the home improvement business Ridge Top Exteriors in his basement. Since then, the company has grown to over 70 employees and continues to get bigger! Their success is largely owed to the addition of COO Beau Crawley who helped the business grow. They have also found growth in recent years after they started using <a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a> software to present projects to clients. Since then, their average closing rate has increased by 3.58 points and their average ticket has increased by 12 points.&nbsp;</p>

<h3>Challenge: Building a brand that can beat local competition&nbsp;</h3>

<p>After working for several years in Ridge Top&rsquo;s storm restoration division, Beau transitioned to a senior leadership role, with the company&rsquo;s marketing, operations and sales divisions all reporting to him. Shortly after taking on the new role, he realized that they were facing rising competition and would need to revisit the effectiveness of their operations. Despite having four well-established offices &mdash; three in Wisconsin and one in Tampa, Florida &mdash; their brand recognition and sales effectiveness were not as strong as they could be. Beau knew that if Ridge Top Exteriors were to meet its ambitious growth goals, they had to take decisive action.&nbsp;</p>

<p>&ldquo;Ingage was built for what we do,&rdquo; Beau said.&nbsp;&ldquo;We don&rsquo;t have to reinvent the wheel with PowerPoint when Ingage has already done that and more. Better yet, Ingage is user-friendly and brings additional capabilities that make presentations more effective.&rdquo;&nbsp;</p>

<p>Beau aimed to equip his team with the best possible tools to make them effective, but the PowerPoint presentations his sales team relied on were not delivering the results he had hoped. The process of distributing new versions of a PowerPoint presentation and ensuring that every rep was using the most updated version was inefficient to say the least. Beau also realized that PowerPoint had limitations in terms of sharing video content, which is one of the most engaging and effective presentation tools. That&rsquo;s when he was introduced to Ingage, a tool that seemed to address all the challenges Ridge Top Exteriors faced with improving presentations.&nbsp;</p>

<h3>Solution: Interactive presentation software that makes it easy to communicate</h3>

<p>After signing on with Ingage, Ridge Top Exteriors opted to use pre-built sample pages and presentations to get started. This ready-made content not only helped them save time &mdash; but also presented an opportunity for Ridge Top&rsquo;s team to focus on creating custom-content that represented their brand and addressed their own specific needs. With the help of Ridge Top&rsquo;s graphic designer who runs their media creation, they were able to create a comprehensive presentation that was built tailored to their company.&nbsp;</p>

<p>&ldquo;In a business...you have silos that you have to maintain. Ingage and Webrunner are easy tools to maintain in order to focus on other areas of the business that aren&rsquo;t so easy,&rdquo; Beau said.&nbsp;</p>

<p>Their Ingage presentation has been an essential part of how they have handled customer communications throughout 2020 as they managed the slew of challenges facing the home improvement industry. With Ingage&rsquo;s cloud-based interface, Beau and his team can quickly change material availability as the information comes in. The presentations automatically update across the organization, meaning reps sharing a presentation in the home will be able to provide the most up-to-date content to customers without inefficient manual updates. The ability to make quick updates also allows Ridge Top to focus on other areas of the business without having to constantly worry about their sales presentations.&nbsp;</p>

<p>&ldquo;Most reps&rsquo; reaction to Ingage was &lsquo;This is the best thing since sliced bread,&#39;&rdquo; Beau said. &ldquo;All of my brochures are right here. All of my selling points, all of the information. How could this not work?&#39;&rdquo;&nbsp;</p>

<p>In a more holistic sense, Beau has found that adopting Ingage has helped Ridge Top Exteriors&rsquo; team become more consistent and address customers&rsquo; specific needs more effectively. Since Beau and Ridge Top&rsquo;s sales managers are able to view the reps&rsquo; performance using Advanced Analytics, they can see exactly how each salesperson is performing and coach to best practices if that person&rsquo;s numbers are down. &ldquo;When it comes to Ingage, useability, maintenance and ease of use are key points for us,&rdquo; he said.&nbsp;</p>

<p>At the same time, Ridge Top Exteriors partnered with Webrunner Media to help them build out ads that would drive brand awareness and leads. That, coupled with a higher investment in a variety of marketing and brand-building initiatives, had the desired effect: By the time those leads started coming in, the new presentation platform was already in place and ready to put them to good use. A new training program &mdash; which does include Ingage &mdash; was also put in place to onboard new reps and enhance the effectiveness of the entire sales team.&nbsp;</p>

<h3>Results: Better customer experiences and higher close rates&nbsp;</h3>

<p>&ldquo;We&rsquo;re on track for a 40% growth in generated revenue this year,&rdquo; Beau said. Following the new partnerships with Ingage and Webrunner, coupled with more intensive training and increased marketing, Ridge Top Exteriors has seen phenomenal results. In the last year their average closing rate saw a 3.58 point increase and their average ticket also increased 12 points, leading to an overall increase of 40% in revenue across all three of their Wisconsin locations. This is all while the team has seen a decrease in the number of actual appointments. Beau believes that because of the combination of their brand&rsquo;s increased strength, improved training and enhanced sales presentations, they wow every customer they come in contact with, leading to higher sales.&nbsp;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Learn more about Ingage</a> in their RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="https://www.ingage.io/" target="_blank">www.ingage.io.</a>&nbsp;</strong></p>

<p><em>Original article source: <a href="https://www.ingage.io/case-studies/ridge-top-exteriors-ingage" target="_blank">Ingage</a>&nbsp;</em></p>]]></content:encoded>
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<title>Fulfill Your New Year&apos;s Resolution at TOP REP</title>
<link>https://www.rooferscoffeeshop.com/post/fulfill-your-new-years-resolution-at-top-rep</link>
<description>fulfill-your-new-years-resolution-at-top-rep</description>
<pubDate>Fri, 08 Apr 2022 13:48:40 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/04/ingage-top-rep.jpg'
            alt='ingage top rep'
            title='ingage top rep'
            class=''
            style=' '  loading='lazy' /><br><p>By Cass Jacoby, RCS Reporter.&nbsp;&nbsp;</p>

<h2>Make 2022 a year of higher-level marketing, selling, profiting and performance with TOP REP.</h2>

<p>2021 was full of roofing highs and lows, from a boom in home improvement to labor and material shortages. You may have gotten caught up in the whirlwind of the last year with little time to focus on improving your business which means that 2022 is all about working on your business and making it stronger.&nbsp;&nbsp;</p>

<p>If you are ready to start 2022 in a big way with a group of like-minded home improvement business owners looking for freedom and success in their businesses, you need to be at <a href="https://topreptraining.com/" target="_blank">TOP REP</a>. &nbsp;<br />
<br />
TOP REP events are scheduled throughout March and early April in Dallas (March 28-29) and Denver (April 11-12).&nbsp;</p>

<p>With TOP REP high-intensive sales training you&rsquo;ll hit your targets and learn how to be the solution for today&rsquo;s buyer, defeat all the objections, make &quot;closing&quot; easy (increase by as much as 50%) and generate an endless stream of prospects! Send your rookies and your vets, and gain the TOP REP sales team that crushes your goals!&nbsp;</p>

<p>At TOP REP you will learn how to:&nbsp;</p>

<ul>
	<li>
	<p>Be the solution for today&#39;s buyer&nbsp;</p>
	</li>
	<li>
	<p>Defeat objections&nbsp;</p>
	</li>
	<li>
	<p>Close deals easily&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p>Generate an endless stream of prospects&nbsp;</p>
	</li>
</ul>

<p><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>&nbsp;has a close relationship with Top Rep and one of their coaches, Chuck Thokey. When people sign up with TOP REP and Ingage, they will receive Chuck Thokey&#39;s expertly designed Ingage presentation, which gives companies a head start on selling more thanks to the combination of powerful presentations from Ingage and Top Rep&#39;s expert sales coaching.&nbsp;</p>

<p><strong><a href="https://www.ingage.io/" target="_blank">Schedule a demo with Ingage</a> and mention you are attending TOP REP to get Chuck Thokey&rsquo;s presentation.&nbsp;&nbsp;</strong></p>

<p><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Learn more about Ingage</a> by visiting their RoofersCoffeeShop&reg; Directory or visit <a href="https://www.ingage.io/" target="_blank">www.ingage.io.</a>&nbsp;</p>]]></content:encoded>
</item><item>
<title>How to Make Onboarding Easier and More Effective</title>
<link>https://www.rooferscoffeeshop.com/post/how-to-make-onboarding-easier-and-more-effective</link>
<description>how-to-make-onboarding-easier-and-more-effective</description>
<pubDate>Wed, 06 Apr 2022 18:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/02/ingage-make-onboarding-easier.jpg'
            alt='Ingage Make Onboarding Easier'
            title='Ingage Make Onboarding Easier'
            class=''
            style=' '  loading='lazy' /><br><p>By Cass Jacoby, RCS Reporter.&nbsp;</p>

<h2>Get new hires up and running faster by leveraging engaging technology like advanced presentation software&nbsp;</h2>

<p>An onboarding process, second only to recruitment, is the most crucial part of integrating new hires into your company. Unfortunately, onboarding is often seen as an afterthought with very little business impact. Onboarding training and orientation sessions can be tedious with all the form-filling, SOPs and company policies that come with a new job, and the last thing a company wants is for new hires to become disengaged before they even start!&nbsp;</p>

<p>According to <a href="https://www.jobvite.com/wp-content/uploads/2019/04/2019_Job_Seeker_Nation.pdf" target="_blank">Jobvite&rsquo;s 2019 Job Seeker Nation Survey,</a> about one third of new hires quit within 90 days of starting their new job. This makes the first days for a new employee pivotal in their decision to stay with the company long-term. Making onboarding engaging and interactive is an excellent way to optimize your onboarding process and push your company out of the re-hiring and re-training loop.&nbsp;</p>

<p>So how do you revolutionize your onboarding process? Advanced presentation software can help.&nbsp;</p>

<h3>The importance of an effective onboarding solution&nbsp;</h3>

<p>Onboarding not only shows new hires the importance of their job, but it also gives them a taste of the business&#39;s processes and systems, company culture and how things are managed internally. The attention that a company pays to training and onboarding their new employees speaks volumes to the level of efficiency and organization of a company. You may be surprised to learn that data from the consulting firm <a href="https://www.bcg.com/publications/2012/people-management-human-resources-leadership-from-capability-to-profitability" target="_blank">BCG</a> reveals that a well-executed, efficient onboarding process can nearly double corporate revenue growth and profit margins.&nbsp;</p>

<p>Good presentation software can make a world of difference when it comes to hiring and retaining staff. You can start building an onboarding process that fosters employee excitement and engagement by replacing PDFs and word documents with interactive online presentations. From embedded compelling recruitment videos to interactive training modules that are actually engaging, presentation software is a must-have tool for improving every aspect of your employee&rsquo;s experience.&nbsp;</p>

<p>Far from a single-use technology, you can use Ingage&rsquo;s platform to train employees and present to customers. Onboarding your employees with the tech they will use in the future makes them comfortable with the platform and its affordances, enabling them to create compelling productions for clients. With interactive content, sales reps can engage the customers deeper and invest in the conversation.&nbsp; The versatility of advanced presentation software makes it a must- have tool for every company, with use throughout an employee&#39;s career at your company.&nbsp;</p>

<h3>Keep new hires engaged throughout online training&nbsp;</h3>

<p>With more and more training processes taking place entirely online, you need to make your presentations as engaging as possible. Integrating software like <a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a> into your onboarding training procedures can be hugely beneficial. This next-level presentation software has the technology to make it easy to gamify your onboarding process and make it interactive, keeping your new hires connected with the material.&nbsp;</p>

<p>Interactive features like embedded videos, dynamic click-away tabs and more transform your slideshow into a powerful and engaging tool that thwart the challenges brought about by training from home. This high level of interactivity also ensures that your employees are actually paying attention to online training, eliminating the possibility of new hires shutting off or coasting through virtual training sessions.&nbsp;</p>

<p>Engaging your new hires with a high-powered visual experience helps them better absorb and retain information. Far from the boring presentations of traditional onboarding sessions, advanced presentation software motivates and empowers your employees to keep learning about their new jobs.&nbsp;</p>

<p>Ingage features ready-made presentation samples, so that you and your team can create effective onboarding presentations quickly. Ready-made samples can save your company valuable time and resources while delivering a professional and effective onboarding process.&nbsp;</p>

<h3>Continually improving your onboarding process&nbsp;</h3>

<p>One of the best ways to continually improve your onboarding program is by making data-driven adjustments to improve success. Software like Ingage collects analytic data along several metrics, offering the ability to monitor performance and understand the success of presentations. With information on new hires&rsquo; click rates or duration spent on certain slides, you can easily see what pulls attention and works.&nbsp;</p>

<p>Quantifying onboarding success with data makes it easy to maximize your onboarding process for future new hires. You can even learn what to remove in your onboarding process to make it go smoother. Further, with Ingage&rsquo;s highly customizable platform you can adjust the sections of your presentation in real-time so you can zero in on areas that need more focus and dedication during sessions.&nbsp;</p>

<p>These analytics can paint a picture of all individual employees&#39; strengths and weaknesses, allowing managers to customize training for individual employees. Managers can compare data with the company&rsquo;s top performers and give a level of individualized training that usually comes with one-on-one training. With these analytics you can show your employees that you care about their professional development and help them become successful.&nbsp;</p>

<p>Additionally, using cloud-based software like Ingage allows you to create, share and update files and presentations, ensuring everyone has access to the latest information and training. With Ingage, you can store all of your sales training materials on the platform for employees to access at any given time.&nbsp;</p>

<h3>Conclusion&nbsp;</h3>

<p>Onboarding new hires in the digital world we live in is so much more than getting people to &ldquo;sign-up,&rdquo; it is about WOW-ing your employees and providing them with the support and information they need to be productive as soon as possible. Using advanced presentation software like Ingage optimizes the way you onboard new members to your team.&nbsp;</p>

<p>Technology makes it easier than ever to build a training process that you can count on to always be up to date and effective. Intuitive software like Ingage can revolutionize your onboarding and training. Onboarding used to take endless amounts of resources and time, but now, with a repeatable process and the right technology, your employees can onboard themselves virtually and efficiently learn the ins and outs of their new job.&nbsp;</p>

<p>With the right set of tools and data, you can build a powerful and efficient onboarding process that increases the chances of new hires staying with your company and empowers them to perform well throughout their time working with you.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Learn more about Ingage</a> in their RoofersCoffeeShop&reg; Directory or visit <a href="https://www.ingage.io/" target="_blank">www.ingage.io</a>.</strong></p>]]></content:encoded>
</item><item>
<title>Top January Stories: It Was Almost All About The IRE</title>
<link>https://www.rooferscoffeeshop.com/post/top-january-stories-it-was-almost-all-about-the-ire</link>
<description>top-january-stories-it-was-almost-all-about-the-ire</description>
<pubDate>Thu, 24 Feb 2022 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/02/rcs-top-january-2022-articles.png'
            alt='RCS Top January 2022 Articles'
            title='RCS Top January 2022 Articles'
            class=''
            style=' '  loading='lazy' /><br><p>By Karen L. Edwards, RCS Editor.&nbsp;</p>

<h2>Here&rsquo;s what&rsquo;s trending on RoofersCoffeeShop&reg;(RCS) this past month.&nbsp;</h2>

<p>In looking at our most popular articles for the month of January it was very apparent that the roofing industry was excited to get back together in person at the 2022 International Roofing Expo in New Orleans. All of our articles about the events and activities that were happening at the show were some of our most-read ones.&nbsp;</p>

<p>If you didn&rsquo;t make it to the 2022 IRE and want to check out what happened at the show, just head on over to the RCS YouTube channel and check out our <a href="https://www.youtube.com/playlist?list=PLRcDNgR2cBzJfI2AAl8oswnCuqEXpD-pb" target="_blank">IRE 2022 playlist</a> to get a taste of the show.&nbsp;&nbsp;</p>

<p>Outside of the IRE interest, workmanship shined through in the DaVinci project of the year announcement as well as a very unique roof that is also a functional boat!&nbsp;</p>

<p>If you didn&rsquo;t get a chance to see some of the most popular articles from January, follow the links below to catch up!&nbsp;</p>

<p><strong>Honorable Mention (#6-#10)&nbsp;</strong></p>

<p>10 - <a href="https://www.rooferscoffeeshop.com/post/gaf-energy-launches-game-changing-solar-roof-to-power-mass-adoption-of-clean-energy" target="_blank">GAF Energy Launches Game-Changing Solar Roof to Power Mass Adoption of Clean Energy</a>&nbsp;</p>

<p>9 - <a href="https://www.rooferscoffeeshop.com/post/prepare-to-be-safe-this-winter" target="_blank">Prepare to Be Safe This Winter</a>&nbsp;</p>

<p>8 - <a href="https://www.rooferscoffeeshop.com/post/top-things-to-see-and-doat-ire-2022" target="_blank">Top Things to See and Do at IRE 2022</a>&nbsp;</p>

<p>7 - <a href="https://www.rooferscoffeeshop.com/post/talk-about-a-roof-in-ship-shape" target="_blank">Talk About a Roof in Ship Shape!</a>&nbsp;</p>

<p>6 - <a href="https://www.rooferscoffeeshop.com/post/how-ingage-helped-cl-gain-a-75-closing-rate-increase" target="_blank">How Ingage Helped C&amp;L Ward Gain a 7.5% Closing Rate Increase</a>&nbsp;</p>

<p><strong>Read the Top 5 articles:&nbsp;</strong></p>

<p>5 - <a href="https://www.rooferscoffeeshop.com/post/owens-corning-spearheads-new-astm-standard" target="_blank">Owens Corning Spearheads New ASTM Standard</a>&nbsp;</p>

<p>4 - <a href="https://www.rooferscoffeeshop.com/post/srs-distribution-brings-exclusive-resources-and-opportunities-for-latinos-during-the-2022-international-roofing-expo" target="_blank">SRS Distribution Brings Exclusive Resources and Opportunities for Latinos during the 2022 International Roofing Expo</a>&nbsp;</p>

<p>3 - <a href="https://www.rooferscoffeeshop.com/post/davinci-masterpiece-contractor-2021-project-of-the-year-awards-announced" target="_blank">DaVinci Masterpiece Contractor 2021 Project of the Year Awards Announced</a>&nbsp;</p>

<p>2 - <a href="https://www.rooferscoffeeshop.com/post/dont-miss-these-sessionsat-ire-2022" target="_blank">Don&rsquo;t Miss These Sessions at IRE 2022!</a>&nbsp;</p>

<p>1 - <a href="https://www.rooferscoffeeshop.com/post/ire-is-right-around-the-corner" target="_blank">IRE is Right Around the Corner!</a>&nbsp;</p>

<p><em>Get the top news each week in your inbox when you <a href="https://rooferscoffeeshop.com/sign-up/" target="_blank">sign up for the Week in Review</a> email newsletter.</em></p>]]></content:encoded>
</item><item>
<title>Strengthening Relationships Between Dealers and Manufacturers</title>
<link>https://www.rooferscoffeeshop.com/post/strengthening-relationships-between-dealers-and-manufacturers</link>
<description>strengthening-relationships-between-dealers-and-manufacturers</description>
<pubDate>Fri, 18 Feb 2022 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/02/ingage-relationships.jpg'
            alt='Ingage Relationships'
            title='Ingage Relationships'
            class=''
            style=' '  loading='lazy' /><br><p>By Ingage.&nbsp;</p>

<h2>Dave Crowell shares his tips for crafting successful relationships between manufacturers and their network of dealers.&nbsp;</h2>

<p>When manufacturers and dealers have a strong relationship, the two can become more successful together. Solid communication and support is key to this success, but how do you make it possible? Here at <a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>, we recently sat down with Dave Crowell from Gateway Consulting to discuss this very topic. He divulges the ways in which he helps manufacturers expand their network of dealers and in turn, grow their business.&nbsp;</p>

<p><strong>Ingage</strong>: You&rsquo;re a leader in consulting for manufacturers and sales teams, what led you down this path?&nbsp;</p>

<p><strong>Dave Crowell</strong>: I started 34 years ago in an entry level position at Andersen Corporation right out of college, working with elite sales and marketing teams and contributing to the promotion and development of successful dealer networks. I also had a hand in designing playbooks to effectively and successfully implement best-in-class education and sales tools and helping to develop and utilize analytics to help drive objective decisions and network performance. Probably the most rewarding component in working at a company for such a long time was seeing the success with start-up entrepreneurs in building their home services businesses into very successful, community, employee and customer focused businesses! After retiring from Andersen, I couldn&rsquo;t sit still and decided to bring my training and experience to other dealer networks and manufacturers to help them grow their business.&nbsp;</p>

<p><strong>Ingage</strong>: With your background in the manufacturing and home improvement industry, what do you see as the biggest challenge dealers and manufacturers are facing right now?&nbsp;</p>

<p><strong>Dave</strong>: Obviously, companies in the home services segment have enjoyed unprecedented sales success the past two years, but I think a lot of companies are overlooking their talent and organizational design when thinking ahead to the next 2-3 years. Today&rsquo;s business has sales teams looking great, because the demand is higher than ever. But what happens as things slow down and you start to learn that those high-performing reps aren&rsquo;t actually high performers? Will they make the cut, will companies need to train more, or continue to hire more representatives?&nbsp;&nbsp;&nbsp;</p>

<p>That&rsquo;s why sales leaders need to step back and look at building more collaborative relationships between manufacturers and dealers, as well as dealers and their reps. They need to drill down into what I call &ldquo;microgains,&rdquo; which are incremental improvements leaders can make in marketing, sales and customer experience. This is where great tech, like Ingage, comes in and allows leaders to implement technology for creating great customer presentations, to track utilization, while coaching and mentoring representatives. It enables representatives to make incremental gains in their presentations on every appointment, while continuing to deliver exceptional customer experiences and business results.&nbsp;</p>

<p><strong>Ingage</strong>: How does your microgain mindset fit into the playbook you bring to clients?&nbsp;</p>

<p><strong>Dave</strong>: I start by getting a really close look at where the clients are with their account management and planning, then determine what pieces they can adjust to do things better. It&rsquo;s less about creating an entirely new system and more about finding unique ways to multiply the efforts they&rsquo;re already making with incremental adjustments, or microgains to grow their business.&nbsp;</p>

<p>It&rsquo;s also really important to get the dealers involved when working with a manufacturer, almost like building a bridge between them. This connection brings in new energy from dealers and ensures their voices are heard. When you listen to their feedback and consider their challenges and opportunities, everyone feels more purposeful and can build a better business.&nbsp;</p>

<p><strong>Ingage</strong>: Switching gears, let&rsquo;s talk about what you were using before Ingage for sales presentations.&nbsp;</p>

<p><strong>Dave</strong>: I was part of an organization that made investments in implementing a suite of quality technology tools, covering everything from pricing apps to presentations. After starting Gateway Consulting, I found myself looking into companies and new apps that could broaden my network for potential offerings for manufactures with dealer networks. I heard about Ingage through friends in the industry, like Mark Richardson, and we quickly formed a great partnership aligned on a common goal - to help manufacturers and their dealer networks win more deals. This enabled Gateway and Ingage to join forces, giving clients not only an incredible platform but the insight on how to implement and drive adoption across tens, hundreds and thousands of dealers across the nation.&nbsp;</p>

<p><strong>Ingage</strong>: What made you select Ingage as the presentation platform to recommend to your clients?&nbsp;</p>

<p><strong>Dave</strong>: For me, it came down to the character of the leadership group at Ingage. They have a sincere passion and desire to grow along with extensive experience and tech know-how to build a great platform that answers the calling of contractors everywhere. And the tech really hits the mark, offering components of a presentation that actually help train reps better and lead to more sales.&nbsp;</p>

<p><strong>Ingage</strong>: You mentioned using Ingage to train reps better. Can you tell us what role the platform plays in training?&nbsp;</p>

<p><strong>Dave</strong>: I always tell dealers and manufacturers with Ingage that it&rsquo;s more than just an in-home presentation tool, it&rsquo;s an onboarding tool as well. When you look at this industry, you have a lot of sales representative turnover, in some situations over 25-35%. Encouraging owners and sales leaders who select Ingage to utilize the technology for creating great presentations, while at the same time using the platform to train the reps on &ldquo;using it&rdquo; to create great presentations for their customers on every appointment!&nbsp;</p>

<p>When I bring Ingage upstream and introduce it earlier in the training process, I&rsquo;ve seen a clear difference in the way reps respond and in turnover. The training presentation is a high-quality presentation that goes into the company story and keeps reps and customers engaged throughout the 2 hour in-home appointment. Plus, it shows them right off the bat how Ingage differentiates them from their competitors and immerses them in the tool right away. It makes them a better presenter and even a better design consultant.&nbsp;</p>

<p><strong>Ingage</strong>: How do you determine ROI for Ingage users?&nbsp;</p>

<p><strong>Dave</strong>: The best way to figure out if it&rsquo;s working is to look at the analytics Ingage provides on the platform. Sales leaders should be dialing into the data on a weekly basis to see what the top reps are using versus what the lowest performing reps are ignoring. Taking these detailed reports, we can then see what&rsquo;s really working and coach to that through those microgains I mentioned earlier. When you dig into the data, you can actually use it to make the presentation better and oftentimes, more clear and professional.&nbsp;</p>

<p><strong>Ingage</strong>: What do you think makes a rep or a company successful when using Ingage?&nbsp;</p>

<p><strong>Dave</strong>: The most successful teams I&rsquo;ve worked with have built a dynamic partnership between sales and marketing leadership. The playbook that I use with clients always includes this kind of bridge building because it is essential to getting the most out of not just Ingage, but every tool your team is using to leverage sales. When sales and marketing teams work together on Ingage content and the sales process, I&rsquo;ve found that the reps get better training and a deeper understanding of how the presentation fits into the in-home appointment. Marketing has great content that is used on the web and in beautiful brochures, why not use this great content to create great presentations? When two teams work together, it provides for a better presentation, helping to drive better utilization of Ingage and also making the entire experience more enjoyable.&nbsp;</p>

<p><strong>Ingage</strong>: Is there any one success story you like to tell when talking about the platform?&nbsp;</p>

<p><strong>Dave</strong>: I&rsquo;ve worked with so many companies now, but one I think about a lot is Richmond Window Company. Their sales leader was sold on using Ingage, he just needed some help in gathering the content, pictures and videos to create a great presentation. To solve this, I brought together the Ingage team, my recommended designer and his team of sales leaders, top performing sales reps and marketing. Over several weeks reviewing before and after pictures, examining their sales approach, installation videos and doing a thorough inventory to examine their great marketing content, they developed a great presentation and saw how successful they could be by working together.&nbsp;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Learn more about Ingage</a> by visiting their RoofersCoffeeShop&reg; directory or by visiting <a href="https://www.ingage.io/" target="_blank">www.ingage.io.</a>&nbsp;</strong></p>

<p><em>Original article source: <a href="https://www.ingage.io/post/how-manufacturers-can-create-a-stronger-relationship-with-their-dealers" target="_blank">Ingage</a></em></p>]]></content:encoded>
</item><item>
<title>How to Optimize Your Sales Process</title>
<link>https://www.rooferscoffeeshop.com/post/how-to-optimizeyour-sales-process</link>
<description>how-to-optimizeyour-sales-process</description>
<pubDate>Thu, 27 Jan 2022 18:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/01/ingage-roofing-road-trip-with-dean-curtis.png'
            alt='Ingage Roofing Road Trip with Dean Curtis'
            title='Ingage Roofing Road Trip with Dean Curtis'
            class=''
            style=' '  loading='lazy' /><br><p>By Cass Jacoby, RCS Reporter.&nbsp;</p>

<h2>Ingage&nbsp;CEO&nbsp;Dean Curtis explains how&nbsp;the right&nbsp;sales presentation technology&nbsp;can be&nbsp;a game changer for your sales team.&nbsp;</h2>

<p>In&nbsp;<a href="https://www.rooferscoffeeshop.com/podcast/dean-curtis-sales-presentations-that-hit-the-next-level" target="_blank">Season 4, Episode&nbsp;5</a>&nbsp;of Roofing Road Trips, Heidi J. Ellsworth&nbsp;meets with&nbsp;the&nbsp;CEO of&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>,&nbsp;Dean Curtis,&nbsp;to discuss how sales presentation technology will revolutionize your sales process.&nbsp;Ingage&nbsp;has designed a new way of creating, implementing and tracking sales presentations.&nbsp;In the podcast, they discuss how to use this platform to close deals and keep sales information up to date. Listen in and learn how to&nbsp;incorporate&nbsp;this technology in your business.&nbsp;&nbsp;</p>

<p>Ingage&nbsp;is a cloud-based, interactive sales presentation software, designed to boost your sales efficiency with highly engaging and interactive presentations that are as dynamic as your company.&nbsp;&ldquo;We have a platform that helps people create amazing powerful presentations,&nbsp;[and]&nbsp;gives them a platform to easily share them with their team,&rdquo; says Dean.&nbsp;&nbsp;</p>

<p>Dean has spent most of his career in technology.&nbsp;&ldquo;I got into technology as a technical salesperson, teaching people how to implement the ins and outs of technology,&rdquo; Dean tells Heidi.&nbsp;He says he was drawn to work with&nbsp;Ingage&nbsp;because of&nbsp;&ldquo;this&nbsp;intriguing&nbsp;idea of democratizing the creation of great presentations and making sure your team had access to them.&rdquo;&nbsp;</p>

<p>Dean&nbsp;speaks on the cloud-based presentations&nbsp;and how they work to share up-to-date content on any device instantly so that you can be sure that your team always has the latest version of the presentation on and offline.&nbsp;&nbsp;</p>

<p>&ldquo;We hire our sales team to be amazing at selling. I don&#39;t hire salespeople to create sales content. That&#39;s why I hire marketing people,&rdquo; says Dean. &ldquo;There&#39;s this ever-important balance between sales and marketing alignment that we feel like we help with, because the sales team gets a deck that&#39;s exactly the same every time.&rdquo;&nbsp;</p>

<p>Dean also talks about&nbsp;Ingage&rsquo;s&nbsp;unique ability to measure&nbsp;results within your presentation,&nbsp;understand&nbsp;the impact on your business through rich analytics and empower your sales managers to make informed decisions.&nbsp;</p>

<p>&ldquo;We can provide heat maps. Imagine a heat map of a presentation which shows you...who spends time and where people are spending the most time within a presentation,&rdquo; says Dean.&nbsp;&ldquo;It creates the opportunity for better conversations,&nbsp;lead&nbsp;by &lsquo;I&rsquo;ve noticed this. What can we do better? How can we improve?&rsquo;&nbsp;And that is just&nbsp;game-changing for a sales team.&rdquo;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/podcast/dean-curtis-sales-presentations-that-hit-the-next-level" target="_blank">Listen to the entire podcast</a>&nbsp;to learn more about how to use sales presentation&nbsp;technology&nbsp;to improve and streamline your sales process.&nbsp;&nbsp;</strong></p>

<p><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Learn more about Ingage</a>&nbsp;by visiting their&nbsp;RoofersCoffeeShop&reg; directory or by visiting&nbsp;<a href="https://www.ingage.io/" target="_blank">www.ingage.io.</a></p>]]></content:encoded>
</item><item>
<title>RoofersCoffeeShop® Will Be at IRE 2022, Will You?</title>
<link>https://www.rooferscoffeeshop.com/post/rooferscoffeeshop-will-be-at-ire-2022-will-you</link>
<description>rooferscoffeeshop-will-be-at-ire-2022-will-you</description>
<pubDate>Mon, 17 Jan 2022 18:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/01/rcs-will-be-at-ire-2022.jpg'
            alt='RCS Will be at IRE 2022'
            title='RCS Will be at IRE 2022'
            class=''
            style=' '  loading='lazy' /><br><p>By Cass Jacoby, RCS Reporter.&nbsp;&nbsp;</p>

<h2>IRE promises to be&nbsp;one of the biggest events of the year,&nbsp;check out who will be at the expo!&nbsp;</h2>

<p>This year&rsquo;s&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/ire" target="_blank">International Roofing Expo (IRE)</a>&nbsp;promises many exciting events, products, classes and more. The expo will take place February 1-3 in New Orleans at the Ernest N. Morial Convention Center.&nbsp;&nbsp;</p>

<p>RoofersCoffeeShop&reg; will be on the beat, sharing information and broadcasting live on YouTube. Additionally, you will find President&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/heidi-j-ellsworth" target="_blank">Heidi J. Ellsworth</a>&nbsp;<a href="https://ge22ire2.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=107" target="_blank">moderating a panel</a>&nbsp;on how to work with young people who are interested in roofing. The session takes place Tuesday at 7:45 a.m. - 9:15 a.m. CT&nbsp;</p>

<p>The Coffee Shop will join many great manufacturers, distributors and associations as they share new ideas with roofing contractors. Make sure you stop by&nbsp;our&nbsp;booth, number 249, and visit our&nbsp;RoofersCoffeeShop&nbsp;partners too:&nbsp;&nbsp;</p>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/abc-supply-co-inc" target="_blank">ABC Supply Co., Inc.</a>&nbsp;- Booth&nbsp;1301&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/angi" target="_blank">Angi</a>&nbsp;- Booth&nbsp;1455&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/a-c-t-metal-deck-supply" target="_blank">A.C.T. Metal Deck Supply</a>&nbsp;- Booth&nbsp;3037&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/acculynx-2" target="_blank">AccuLynx</a>&nbsp;- Booth&nbsp;637&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/art-unlimited" target="_blank">Art Unlimited</a>&nbsp;- Booth&nbsp;3425&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/atas-international-inc" target="_blank">ATAS International, Inc</a>.&nbsp;- Booth&nbsp;3036&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/beacon-roofing-supply" target="_blank">Beacon Building Products</a>&nbsp;- Booth&nbsp;231, 325&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/bitec-offers-full-line-modified-roofing" target="_blank">Bitec</a>&nbsp;- Booth&nbsp;2519&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/breakthrough-academy" target="_blank">Breakthrough Academy</a>&nbsp;- Booth&nbsp;954&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/castagra-products-inc" target="_blank">Castagra</a>&nbsp;- Booth&nbsp;2754&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/cotney-construction-law" target="_blank">Cotney Attorneys &amp; Consultants</a>&nbsp;- Booth&nbsp;2131&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/certainteed" target="_blank">CertainTeed</a>&nbsp;- Booth&nbsp;2244&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/chem-link-2" target="_blank">Chem Link, Inc.</a>&nbsp;- Booth&nbsp;2411&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/duro-last" target="_blank">Duro-Last Roofing, Inc.</a>&nbsp;- Booth&nbsp;2837&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/davinci" target="_blank">DaVinci Roofscapes</a>&nbsp;- Booth&nbsp;1737&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/decra" target="_blank">DECRA Metal Roofing</a>&nbsp;- Booth&nbsp;2019&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/equipter-llc" target="_blank">Equipter</a>&nbsp;- Booth&nbsp;1801&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/the-estimating-edge" target="_blank">Estimating Edge</a>&nbsp;- Booth&nbsp;3505&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/flashco" target="_blank">FlashCo</a>&nbsp;- Booth&nbsp;1845&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/frsa" target="_blank">Florida Roofing and Sheet Metal Contractors Association</a>&nbsp;(FRSA)&nbsp;- Booth 3429&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/fibertite" target="_blank">FiberTite Roofing Systems</a>&nbsp;- Booth&nbsp;2001&nbsp;&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/green-link-engineering" target="_blank">GREEN LINK&nbsp;</a>&nbsp;- Booth&nbsp;2954&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/hunter-panels" target="_blank">Hunter Panels</a>&nbsp;- Booth&nbsp;1601&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/hover" target="_blank">HOVER</a>&nbsp;- Booth&nbsp;2719&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/icp-group" target="_blank">ICP Building Solutions Group</a>&nbsp;/&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/apoc" target="_blank">APOC</a>&nbsp;- Booth&nbsp;1627&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/ib-roof-systems" target="_blank">IB Roof Systems, Inc.</a>&nbsp;- Booth&nbsp;1325&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/iko" target="_blank">IKO Manufacturing&nbsp;</a>&nbsp;- Booth&nbsp;1909&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>&nbsp;- Booth&nbsp;755&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/fcs-jobba" target="_blank">Jobba Trade Technologies</a>&nbsp;- Booth&nbsp;719&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/jobnimbus" target="_blank">JobNimbus</a>&nbsp;- Booth&nbsp;1319&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/johns-manville-2" target="_blank">Johns Manville</a>&nbsp;- Booth&nbsp;1119&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/karnak" target="_blank">Karnak</a>&nbsp;- Booth&nbsp;1113&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/leister" target="_blank">Leister</a>&nbsp;- Booth&nbsp;1133&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/leap" target="_blank">Leap</a>&nbsp;- Booth&nbsp;337&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/malarkey" target="_blank">Malarkey Roofing Products</a>&nbsp;- Booth&nbsp;2319&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.metalroofing.com/" target="_blank">Metal Roofing Alliance</a>&nbsp;- Booth&nbsp;3055&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/marco-industries" target="_blank">MARCO Industries</a>&nbsp;- Booth&nbsp;2647&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/mrca" target="_blank">Midwest Roofing Contractors Association</a>&nbsp;- Booth&nbsp;1360&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/mfm-building-products-corp" target="_blank">MFM Building Products</a>&nbsp;- Booth&nbsp;2613&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/nrca" target="_blank">National Roofing Contractors Association</a>&nbsp;- Booth&nbsp;1359, 2119&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/roofpac-2" target="_blank">NRCA ROOFPAC</a>&nbsp;- Booth&nbsp;2119&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/nwir" target="_blank">National Women in Roofing</a>&nbsp;- Booth&nbsp;3523&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/new-tech-machinery" target="_blank">New Tech Machinery</a>&nbsp;- Booth&nbsp;2901&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/owens-corning" target="_blank">Owens Corning&reg;</a>&nbsp;- Booth&nbsp;1619&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/one-click-code" target="_blank">OneClick Code</a>&nbsp;- Booth&nbsp;848&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/pabco-roofing-products" target="_blank">PABCO Roofing Products</a>&nbsp;- Booth&nbsp;2031&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/polyglass-2" target="_blank">Polyglass</a>&nbsp;- Booth&nbsp;1413, 1419&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/podium" target="_blank">Podium</a>&nbsp;- Booth&nbsp;1655&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/quarrix" target="_blank">Quarrix Building Products</a>&nbsp;- Booth&nbsp;1037&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/roofmaster" target="_blank">Roofmaster</a>&nbsp;- Booth&nbsp;1331&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/roofhugger" target="_blank">Roof Hugger</a>&nbsp;- Booth TBD&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/roofing-alliance" target="_blank">Roofing Alliance</a>&nbsp;- Booth&nbsp;2119&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/soprema-2" target="_blank">SOPREMA</a>&nbsp;- Booth&nbsp;2209&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/srs-distribution-inc" target="_blank">SRS Distribution, Inc.</a>&nbsp;- Booth&nbsp;2437, 2761&nbsp;&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/corelogic" target="_blank">SkyMeasure&trade; by CoreLogic&reg;</a>&nbsp;- Booth&nbsp;636&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/s-5" target="_blank">S-5!</a>&nbsp;- Booth&nbsp;2527&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/sika-corportation" target="_blank">SIKA Corporation&nbsp;</a>&nbsp;- Booth&nbsp;2401&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/sherwin-williams" target="_blank">Sherwin-Williams</a>&nbsp;-Booth 1831&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/sales-transformation-group-inc" target="_blank">Sales Transformation Group, Inc.</a>&nbsp;- Booth&nbsp;746&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/brighton-co-through-the-roof-by-sashco-sealants" target="_blank">Sashco Inc.</a>&nbsp;- Booth&nbsp;850&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/tamko" target="_blank">TAMKO&reg; Building Products</a>&nbsp;- Booth&nbsp;3129&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/franklin-international" target="_blank">Titebond/Franklin International</a>&nbsp;- Booth&nbsp;2748&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/topps-products-inc" target="_blank">Topps Products</a>&nbsp;- Booth&nbsp;3439&nbsp;</p>
	</li>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/watts-removal-products" target="_blank">Watts Removal Products</a>&nbsp; - Booth 1831&nbsp;</p>
	</li>
</ul>

<ul>
	<li>
	<p><a href="https://www.rooferscoffeeshop.com/directory/4cs-spray-equipment" target="_blank">4C&#39;s Spray Equipment&nbsp;</a>&nbsp;- Booth&nbsp;1260&nbsp;</p>
	</li>
</ul>

<p><strong>Don&rsquo;t miss out,&nbsp;<a href="https://www.theroofingexpo.com/en/register.html" target="_blank">register today for IRE 2022!</a></strong></p>]]></content:encoded>
</item><item>
<title>Dean Curtis - Sales presentations that hit the next level - PODCAST TRANSCRIPTION</title>
<link>https://www.rooferscoffeeshop.com/post/dean-curtis-sales-presentations-that-hit-the-next-level-podcast-transcription</link>
<description>dean-curtis-sales-presentations-that-hit-the-next-level-podcast-transcription</description>
<pubDate>Tue, 11 Jan 2022 12:07:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2022/01/dean-curtis-sales-presentations-that-hit-the-next-level-transcription.png'
            alt='Dean Curtis - Sales presentations that hit the next level - Transcription'
            title='Dean Curtis - Sales presentations that hit the next level - Transcription'
            class=''
            style=' '  loading='lazy' /><br><p>&nbsp;</p>

<p><em>Editor&#39;s note: The following is the transcript of an live interview with Dean Curtis from Ingage. You can read the interview below or <a href="https://www.rooferscoffeeshop.com/podcast/dean-curtis-sales-presentations-that-hit-the-next-level" target="_blank">listen to the podcast</a>.&nbsp;</em></p>

<p>Megan Ellsworth:<br />
Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. Listen for insights, interviews, and exciting news in the roofing industry today.<br />
<br />
Heidi Ellsworth:<br />
Hello and welcome to another Roofing Road Trips from RoofersCoffeeShop. This is Heidi Ellsworth, and I am here today virtually road tripping to meet with one of the, I want to say rising stars, bright stars in roofing. Probably has been around a lot longer, but you know roofing, we always kind of get things a little bit later. But I&#39;m here with Dean Curtis, the CEO of Ingage. Dean, welcome to the show.<br />
<br />
Dean Curtis:<br />
Thanks so much for having us. We appreciate it. I&#39;ve never been called a rising star, but I&#39;m thrilled to now add that to my list. We have definitely come into this a little bit late to the game in terms of the history of the industry, but it&#39;s been a great ride in this roofing world.<br />
<br />
Heidi Ellsworth:<br />
I have to tell you that roofing unfortunately and we&#39;re trying to change that. We&#39;ve done a lot with roofing technology Think Tank and RoofersCoffeeShop and really trying to spotlight these amazing technologies like yours that a lot of times roofing contractors just haven&#39;t known about, and now they do so. Yeah, the rest of the world does. We always kind of like it&#39;s all bright and shine new to us so.<br />
<br />
Dean Curtis:<br />
I&#39;ve been in technology for a long time and I&#39;ve always been on the forefront of mobile technology and we&#39;ve, it seems like every time you step into a different vertical market, everyone&#39;s ready for it. They just didn&#39;t know they were ready for it, right?<br />
<br />
Heidi Ellsworth:<br />
Exactly. Yeah.<br />
<br />
Dean Curtis:<br />
There&#39;s always an education process in anything and it&#39;s nice to have the opportunity to share this with the world.<br />
<br />
Heidi Ellsworth:<br />
Yeah, I&#39;m really excited. I&#39;m really excited to talk about this and share this out there. So for all of you who are kind of wondering like, &quot;What are you guys talking about? We don&#39;t even know what&#39;s going on here yet.&quot; Dean, why don&#39;t you start out if you don&#39;t mind, introduce yourself again and just tell us a little bit about you and also about Ingage.<br />
<br />
Dean Curtis:<br />
Yeah, absolutely. So Ingage as a company has been around since 2008 and I&#39;ll give you a little bit of history of the company to how we got to where we are. As you mentioned, I&#39;m the CEO of the company. I&#39;ll be here five years at the end of this month. It&#39;s kind of crazy. And we&#39;re a very different company than we were when I do joined five years ago. I spent most of my career as I mentioned in technology. And it&#39;s relevant because I actually was a high school and middle school math teacher before I started in technology.<br />
<br />
Dean Curtis:<br />
And I got into technology as a technical salesperson and really what I was doing in teaching middle schoolers algebra, I was doing the same thing for tech companies teaching people how to implement the ins and outs of technology. And when I joined the company, I previously spent eight years at Apple before coming to Ingage. And I was really focused on bringing iPhone and iPad to enterprise. And I was introduced to the company through the partnerships that we had at Apple. And I was just intrigued by this idea of democratizing the creation of great presentations and making sure your team had access to them.<br />
<br />
Dean Curtis:<br />
So at Ingage, that&#39;s what we do. We have a platform that helps people create amazing powerful presentations, gives them a platform to easily share them with their team. That team could be the sales team. It could be we work with some product manufacturers who create content and share them with contractors and then measure whether or not people are actually doing anything with them. A lot of people invest in sales content, but they never really know what someone did with that.<br />
<br />
Dean Curtis:<br />
Hey, I went into the home to present a roofing job and the latest products and what we do and our company story. I don&#39;t know if Jim did it well. I don&#39;t know if Sally did it well. So we want to give people that the analytics that are really helpful to know, not just in a big brother sense of, &quot;Hey, are they presenting,&quot; but what makes sales rep one better than sales rep two. Are they spending a certain amount of time in a certain part of the presentation that is really helping them to close business? Do they ever get to financing? Do they ever talk about insurance? Like all those different things that are part of the sales process. Now it gives people insight into what people are doing in the home.<br />
<br />
Heidi Ellsworth:<br />
Wen I first learned about this, I actually learned about Ingage before we met from Owens Corning. And they are just a huge proponent of this and talked about it. And it&#39;s just such a great way to look at it. Having been in sales, I can relate exactly. I want to know what works and what doesn&#39;t. And being a sales manager, I want to know who has that magic and who kind of understands how to work the presentations in the right way because people can totally snooze if you don&#39;t do it the right way.<br />
<br />
Heidi Ellsworth:<br />
And so maybe let&#39;s just talk a little bit more about that cloud-based presentation, how exactly it works. I&#39;m a salesperson and you got my owner and my sales manager and stuff. How do they incorporate this into their everyday business?<br />
<br />
Dean Curtis:<br />
Yeah. So imagine today&#39;s world for a lot of people is someone in sales or someone in marketing says sends an email out or a notification to the sales team. The latest version of the presentation is now available on the shared drive, Box, SharePoint, whatever it happens to be for your company, Dropbox. Make sure you get it. And the people in the field are like, &quot;All right, now I have work to do.&quot; What we do in our platform, you open your iPad in the morning and you&#39;re getting ready for your appointments. The latest presentation is there. So we want to make sure that everyone has the latest content on their device.<br />
<br />
Dean Curtis:<br />
So when I walk into someone&#39;s home, I don&#39;t have to worry if, so for example, what if a style is and this is happening quite a bit today. A certain style is out of stock or unavailable for 10 weeks, but I know that this other style is, and the presentation was updated to reflect that. We&#39;ll make sure that all the sales team has the latest content, no matter where they are when they go into the home. So people are primarily using our platform on iPad in the home, but we support Windows as well. And content can come and be assigned based on who that person is in the field.<br />
<br />
Dean Curtis:<br />
Maybe there&#39;s certain people on the sales team that only pitch insurance jobs. You could have a series of presentations that are sent to them that are just on that. And then some are just doing windows in addition to the roofs. Whatever it is, we can segment all that content so people have exactly what they need on their devices when they hit the home.<br />
<br />
Heidi Ellsworth:<br />
You know, Dean, I&#39;ve been sales and marketing my whole career. And as a marketing person, we would create these beautiful presentations. We&#39;re just so proud of ourselves and then they got totally changed or they weren&#39;t used or whatever, just exactly what you&#39;re kind of saying. And so I&#39;d love for you to go in a little bit deeper about that instantly updated every morning when they go on there. I mean, for the marketing and the ownership to be able to do it one time and for the salespeople to get it and not have to worry about it. That&#39;s incredible.<br />
<br />
Dean Curtis:<br />
Yeah. I mean, we hire our sales team to sell. We have a sales team too. We hire our sales team to be amazing at selling. I don&#39;t hire salespeople to create sales content. That&#39;s why I hire marketing people. I think those people should communicate and let them know what works and all that, fine. But there&#39;s this ever-important balance between sales and marketing alignment that we feel like we help with because the sales team gets a deck that&#39;s exactly the same every time. If someone changed it, they&#39;ll get the latest version of it. And we also have the ability for marketing teams that love this to prevent a sales team member from messing with the content, right?<br />
<br />
Heidi Ellsworth:<br />
Yeah.<br />
<br />
Dean Curtis:<br />
So we have controls that allow you to lock in certain things. It&#39;s very dynamic. You could have it so that they could change some things, but not others things. We have the ability to dynamically link between presentations. Let me explain what I mean. Maybe you have a set of content that&#39;s the company story that never changes, but there&#39;s a piece of the presentation where you want to drop in some photos of the person&#39;s home that you&#39;re going to.<br />
<br />
Dean Curtis:<br />
We can give you the flexibility dynamically and easily link those things together through the presentations rather than having this 180-page uber-deck that everyone has to go through. And the death by PowerPoint is real. We want to make sure we give that flexibility. So lots of flexibility in the platform to keep things locked down or give people the ability to change as they need to.<br />
<br />
Heidi Ellsworth:<br />
I see. I want to talk a little bit more about the analytics for the sales manager, but before we get off this topic, you just made me think of something that I would&#39;ve loved to have. And as a marketing for person to be able to actually look at the analytics and see what parts of the presentation are being used the most.<br />
<br />
Heidi Ellsworth:<br />
Now, all of a sudden, as a marketing person, I can start actually trying to work with the sales folks more to make sure they&#39;re getting what they need and not just the stuff they&#39;re flipping through because they really don&#39;t care about it. I mean, have you seen a lot of that where they&#39;ve been able to change and adapt?<br />
<br />
Dean Curtis:<br />
Absolutely. So in some of the analytics reporting, we can provide heat maps. Imagine a heat map of a presentation.<br />
<br />
Heidi Ellsworth:<br />
Yeah.<br />
<br />
Dean Curtis:<br />
Which shows you aggregate across your team for a presentation who spends time and where people are spending the most time within a presentation. Well, from a sales perspective, maybe you&#39;ve done training to say this is the right flow, but then you realize on page seven, no one spends any time there, but that&#39;s the thing. Like that&#39;s the one thing that everyone should be spending time on, the big value prop and you realize that it&#39;s not. And maybe that&#39;s a great opportunity to go back to the sales team for marketing say, &quot;Hey, we noticed that not everyone&#39;s spending a good amount of time in this section of the presentation. Is the content not hitting well? Do we need to do more training? Is there something you would rather see there? Are customers not interested?&quot;<br />
<br />
Dean Curtis:<br />
What I love about it is it creates the opportunity for better conversations rather than going to the sales team and saying, &quot;How&#39;s it going?&quot; It gives you a better informed question to say, &quot;I noticed this. What can we do better? How can we improve? And that is just I think is game-changing for a sales team.<br />
<br />
Heidi Ellsworth:<br />
I do too. I&#39;ve been on both sides, marketing and sales and I know as a sales manager really you do all this training, but I know you do ride alongs and you&#39;re there, but you don&#39;t always know. So talk about those same analytics from that perspective of a sales manager.<br />
<br />
Dean Curtis:<br />
Yeah. One of our customers and we have this quote right on the front page of our website because I think it&#39;s so powerful. It&#39;s like a ride along on every sale.<br />
<br />
Heidi Ellsworth:<br />
I like it.<br />
<br />
Dean Curtis:<br />
Right?<br />
<br />
Heidi Ellsworth:<br />
I like it. Yeah.<br />
<br />
Dean Curtis:<br />
And that&#39;s an expensive resource. So a sales manager sitting shotgun with a sales rep, it&#39;s an expensive endeavor. So it&#39;s time, it&#39;s real money because they&#39;re not doing other things. And if you can give a sales leader an analytics dashboard with shows aggregate for an entire team, which is something our product will provide. And then be able to drill down to the individual level of a salesperson and a particular session with a customer, you can see how they went through a presentation.<br />
<br />
Dean Curtis:<br />
And again, it&#39;s not the intention of picking on somebody or being big brother. It&#39;s really about making them the best salesperson and also learning best practice from people who are doing really well and applying those to your training so that you can share that information across everybody. So it&#39;s using all of it together or for the greater good of the team.<br />
<br />
Heidi Ellsworth:<br />
Yeah. When you can look at closing rates and know that Joe has the highest closing rates and then look at where he&#39;s really focused in his presentation, that&#39;s going to make a big difference to new employees, new sales because I know what we see on RoofersCoffeeShop right now is everyone&#39;s looking for salespeople. And how do you train them that this tool is the perfect to really be able to show them how to do it and have the numbers to balance that out.<br />
<br />
Dean Curtis:<br />
Yep, totally.<br />
<br />
Heidi Ellsworth:<br />
That is so cool. I love it. So what do you see? What are you hearing back from your contractors, the contractors who are really utilizing Ingage and how has their sales grown?<br />
<br />
Dean Curtis:<br />
Yeah. Obviously, all over the map. And it depends what you value. Do you value faster close rates? Do you value less time in the home? Do you value obviously more money? The bigger deal sizes. In the roofing industry, especially it&#39;s upsells. So maybe you&#39;re there for an insurance claim and you&#39;re able to upsell them because they now can present other options that can go above and beyond what the insurance company&#39;s going to cover. But now you can sell a gutter job on top of it because, &quot;Hey, we&#39;re there for another 1500 bucks.&quot; And they have a presentation, which is the upsell presentation.<br />
<br />
Dean Curtis:<br />
So we&#39;ve seen ROI across all those different things. And we have some really good case studies on our website, which will guide you through some of those. One customer, 9% increase in overall sales once they started using Ingage in their first quarter. So it&#39;s a solution that can really net you real money. It can also net you real time. And we&#39;ve seen some people where the close rates are up and also the time to close is down. Meaning, we&#39;re getting through presentations faster.<br />
<br />
Dean Curtis:<br />
When we first start working with customers, they use bring what they&#39;re using today. So they have a 120-point page PowerPoint deck and we usually get those down to anywhere from 25 to 40 pages because the information density in an Ingage presentation is much different. We have what we call progressive disclosure of information, where I don&#39;t need seven pages in a presentation to show all of different color styles.<br />
<br />
Dean Curtis:<br />
I can actually build an Ingage presentation that has interactive elements that allow you to dig in. Well, in doing that, you now aren&#39;t literally boring your customer to tears through that process so you&#39;re closing faster because you&#39;re getting to yes faster. You&#39;re getting to their questions faster because of the power of the presentation. So lots of good ROI across the board.<br />
<br />
Heidi Ellsworth:<br />
Yeah. I love the fact that you are helping to kind of build those presentations for the contractors. How does that work between your customer service and the marketing, or the sales teams in the roofing companies?<br />
<br />
Dean Curtis:<br />
That&#39;s a great question because a lot of the folks we work with are not technologists, they&#39;re roofers and they love and there&#39;s so knowledgeable about what they&#39;re doing there. But there&#39;s sometimes a level of trepidation to say, &quot;I don&#39;t know if I&#39;m ready to get started because I&#39;m on the roof all day or I&#39;m managing my business. Can you help me get the presentation started?&quot; And so what we do as part of every new customer is we offer training as part of the onboarding process. Training to set up the users, training to set up the analytics. But more importantly, training on the design of a great presentation.<br />
<br />
Dean Curtis:<br />
So we have a team of presentation designers that will work hand in hand with your marketing team to help you build a great presentation, help you reimagine what you&#39;ve already been doing in an Ingage fashion. At the same time, we also offer a service that we&#39;ll do it for you. So you give us all your old stuff, you give us all your assets and then for a fee we&#39;ll create those presentations for you.<br />
<br />
Heidi Ellsworth:<br />
That&#39;s great. And that is so needed. I mean, because just also the philosophy, the art, however you want to go through it of the sale to be able to have all that knowledge where you&#39;re seeing so many success stories and be able to share that. I think that&#39;s incredible.<br />
<br />
Heidi Ellsworth:<br />
And I know that you&#39;re working with a number of partners out there too. So as roofing contractors, who should they be? I mean, are there some partners there that they should be aware of that they can actually ... Because like you said earlier, the material shortage, which colors are so being able to kind of have that information rapidly is also important.<br />
<br />
Dean Curtis:<br />
Yeah. So we work with a number of partners. We have over 60 some partners in our network. Some of them are manufacturers and those manufacturer partners, they&#39;re great for us because they get us introductions into a lot of contractors. But what they&#39;ve done is created what we term ready-made content. So Owens Corning you mentioned earlier is a great example of that. Owens Corning has created two presentations, one is a product presentation and one is a contractor presentation where a contractor can very easily swap in their logo, some of their before and after pictures of work they&#39;ve done. And they can be often running in literally hours on the Ingage platform.<br />
<br />
Dean Curtis:<br />
They also through those partnerships get discounts on the Ingage Suite when they buy through their Owens Corning relationship. We also have partnerships with other technology providers. So as you&#39;re adding Ingage to the technology stack that you run your business on Leap, One Click Contractor are examples of that. You have configure price quote tools or CompanyCam. Maybe you&#39;re using CompanyCam to capture images.<br />
<br />
Dean Curtis:<br />
2022 as a big year for us in terms of integrating more closely with those guys. Most of them have integration today where if you have a resource library in something like Leap, you can very easily link over from Leap because it&#39;s a big part of your sales process into your Ingage presentations and then float right back to where you were in Leap. So we&#39;re providing a real easy connection between some of those apps as well.<br />
<br />
Heidi Ellsworth:<br />
With your technology background, it&#39;s so important because like you said, I mean, the roofing companies out there, the roofing contractors, they are craftsmen and women who are in their craft and they don&#39;t always have time to figure out the marketing, the technology, everything that else that goes on with it. So as you&#39;re looking at the different technologies to be able to integrate all of them, they don&#39;t have to pick and choose or figure it out. I mean, I just think that&#39;s great. And it sounds like it&#39;s two-way. You&#39;re going back and forth with Leap or with CompanyCam.<br />
<br />
Dean Curtis:<br />
That&#39;s right. So Leap is a great example. So a lot of folks have implemented Leap and they have their products in there. They have their resources in there, whether they&#39;re PDFs or doing financing through there. And what we do as part of the resource library, as soon as you start making Ingage presentations you can very easily link to them from Leap and will automatically open up that presentation within your Ingage library. And when you hit back, you go right back to where you were in Leap.<br />
<br />
Dean Curtis:<br />
It&#39;s amazing to me how advanced the sales processes are in a lot of these contractors. They have spent tremendous effort to really define a seven-step sales process. And we might be step three in that process where you&#39;re opening a presentation to tell the company story, the products, whatever it is that you want to present in the home. We want to be able to get right back in that same flow.<br />
<br />
Dean Curtis:<br />
So we&#39;ve integrated into Leap, they&#39;ve done work. We also have the ability to go if we&#39;re the starting point, back out to all those places as well. So whether it&#39;s going from us back over to Leap or over to One Click Contractor or i360 or whatever CRM you have, we have some folks using salesforce.com. We can very easily go back to Salesforce as well. So lots of different ways to make that flow work really, really well, which back to the ROI questions. How do I make my sales team more efficient? How do make sure their process is consistent? We want to be a part of that solution.<br />
<br />
Heidi Ellsworth:<br />
Right. That is great. What do you see, I&#39;m talking about solutions, what do you see as some of the trends in the home improvement sales process coming up in 2022? I know you said you had a lot of big things come in 2022, but what are some of the trends that you&#39;re seeing out there too?<br />
<br />
Dean Curtis:<br />
I think this idea of a technology stack is something that everyone should be considering. And really locking it down and saying, &quot;All right, here is the technology stack&quot; because the feedback we get from a lot of customers and when I talk to customers, there&#39;s often a sense of, &quot;Man, how many more SaaS subscriptions do I need?&quot; However, it&#39;s really important that you go thoughtfully into that because before you know it, you could be 10 SaaS subscriptions deep and you&#39;re like, &quot;Wait a second. How much is my cost per rep per month? This is crazy.&quot;<br />
<br />
Dean Curtis:<br />
So I think really identifying the jobs to be done by the tech stack. That&#39;s really, really important. It&#39;s no different in my mind than the job to be done with the tools in the box that go in the truck that go to the job site. You&#39;re you need to look at technology you the same way. We do it in our own business. We cut two pieces of technology out of our stack this year and added one to replace it just because it&#39;s a cost savings. It&#39;s an efficiency for our employees. I think everyone should be really looking at what are the pieces of technology that are actually helping me make more money? Which means my people are more efficient.<br />
<br />
Dean Curtis:<br />
And it doesn&#39;t necessarily just mean sales. The production team, the marketing team. Everyone can benefit from the world of software, but how well do those pieces of technology integrate? How well do they actually solve problems that my team is having? So that tech stack to me is it&#39;s the thing to really spend a good amount of time really considering.<br />
<br />
Heidi Ellsworth:<br />
And like you said, not just once a year. I mean, not just this year, but every year really looking and evaluating that tech stack. We have to do the exact same thing and things are changing so fast too.<br />
<br />
Dean Curtis:<br />
We have gone all in on a tool over the last nine months that didn&#39;t even exist two years ago called Airtable. Wow. It&#39;s like a low-code database thing. We do a lot of data in it and the reason we&#39;ve adopted it is because it replaced literally three other things we were using for about a quarter of the cost.<br />
<br />
Heidi Ellsworth:<br />
Wow.<br />
<br />
Dean Curtis:<br />
Okay, great. And I think everyone needs to be doing those assessments on a regular basis to say, &quot;Is this really providing the ROI and is it helping my team?&quot;<br />
<br />
Heidi Ellsworth:<br />
Yeah, yeah. Exactly. Because processes, productivity is so important, especially culture with everything that&#39;s happening with labor shortages. I mean, those kind of things make a huge difference and make it easy year for the sales team. I mean, I love it. And the marketing team .I&#39;m telling you this is across the board. So you had mentioned a little bit about you have some big things coming out this next year. Any previews you can give us or anything that you&#39;d like to share with everyone out there?<br />
<br />
Dean Curtis:<br />
Yeah. I mean, I&#39;ll reiterate the first thing is being closer with our partners about how we can make it easier for the contractor. So if they&#39;re implementing us and a couple other technology things, how can we make their life a little bit easier? And the big part of that I believe is the hyper-personalization of content.<br />
<br />
Dean Curtis:<br />
So if I&#39;m walking into Heidi&#39;s house and I&#39;m going to sell you a new roof, I think Heidi wants to see her house in that presentation. How can we make it very, very simple for the sales team to make that a reality. I&#39;ll leave it at that, but to us being able to provide the sales team with even more power in the presentation is a big focus for us in the year ahead.<br />
<br />
Heidi Ellsworth:<br />
Yeah. That&#39;s cool. That&#39;s cool. In my past days at EagleView, I saw that, those same types of things. When you show that aerial image of a house or you start saying, &quot;Yeah, here&#39;s what it could look like with some sort of visualizer.&quot; All of those things goes a long ways.<br />
<br />
Dean Curtis:<br />
If you go back to the idea of integrating it all together, like how do you stitch all those things together and make it super simple? Because remember that we talked about it earlier. We&#39;re roofers, we&#39;re contractors. For the most part, I&#39;m not trying to be disrespectful at all. I want to meet people where they are and make it super simple so that they don&#39;t have to learn this huge curve in technology. I want to make it really, really simple for them to do that.<br />
<br />
Heidi Ellsworth:<br />
I think the other side of that too is as we are recruiting and trying to bring in that next generation, they&#39;re going to expect this. I mean, this isn&#39;t even anymore about, &quot;Well, it might be a nice thing.&quot; This is like, &quot;If you don&#39;t have it, I&#39;m going to go work down the street because they have the technology that makes my life easier.&quot;<br />
<br />
Dean Curtis:<br />
Exactly, exactly.<br />
<br />
Heidi Ellsworth:<br />
I&#39;m telling you, I love this. This is as I said before, as I saw it just with both of my hats, marketing and sales, I was just like, &quot;This is phenomenal.&quot; So I would really recommend to everyone listening to this. Of course, Ingage&#39;s on RoofersCoffeeShop, go to their directory, check out the different promotions they have on the site. We&#39;re bringing eBooks all kinds of great things, but then get to the Ingage site where you can really see this and get some demos of it because it will change your life. It&#39;ll change your business when it comes to sales and marketing and and across the board. It&#39;ll probably make all your finance people very happy too. So Dean, any last thoughts for everyone out there?<br />
<br />
Dean Curtis:<br />
Yeah, Heidi. First, thank you just so much for having us on. I&#39;ve really enjoyed talking with you about this. As hopefully you can tell with my voice, I&#39;m very passionate about this. I love enabling sales teams and making sure that they can do better today than they did yesterday. And the best thing if anyone wants to follow-up is to get a demo. To see this live it&#39;s really important. You can get a great sense, like you said, by visiting our website. But right on the website, there&#39;s a get a demo link. It&#39;s the best way to kind of take the next step to kick the tires and really understand how it could impact your business. And our team&#39;s always available to meet you on your schedule to have those demos.<br />
<br />
Heidi Ellsworth:<br />
I think that&#39;s so important. And you know the third thing I would really recommend too is talk to your vendors. Talk to whoever you&#39;re working with right now with different technologies, whether manufacturers or distributors and ask them if they&#39;re working with Ingage. Because obviously with 60 different partners out there, there&#39;s probably a great opportunity that you&#39;re going to be able to do that, plus you to find all those great things on in the CoffeeShop too so.<br />
<br />
Heidi Ellsworth:<br />
Dean, thank you. Thank you so much for being here today and thank you for bringing this. I mean, this is great technology that&#39;s going to make a lot of difference, make huge difference with a lot of roofing companies so thank you.<br />
<br />
Dean Curtis:<br />
Great. Thanks, Heidi.<br />
<br />
Heidi Ellsworth:<br />
And thank you all for listening. You can hear all of our cast and see all of them on RoofersCoffeeShop under the Read Listen Watch navigation. And of course you can find them on your favorite podcast channel. Don&#39;t miss a single one and we&#39;ll see you on the next Roofing Road Trips.<br />
<br />
Megan Ellsworth:<br />
Make sure to subscribe to our channel and leave a review. Thanks for listening. This has been Roofing Road Trips with Heidi from the rooferscoffeeshop.com.</p>]]></content:encoded>
</item><item>
<title>How Ingage Helped C&amp;L Ward Gain a 7.5% Closing Rate Increase</title>
<link>https://www.rooferscoffeeshop.com/post/how-ingage-helped-cl-gain-a-75-closing-rate-increase</link>
<description>how-ingage-helped-cl-gain-a-75-closing-rate-increase</description>
<pubDate>Thu, 06 Jan 2022 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/12/ingage-closing-rate-increase.jpg'
            alt='Ingage Closing Rate Increase'
            title='Ingage Closing Rate Increase'
            class=''
            style=' '  loading='lazy' /><br><p>By Owens Corning.&nbsp;</p>

<h2>This home improvement business was driven forward by adopting new technology that helps homeowners visually understand their options.&nbsp;</h2>

<p>A leader in home improvement in the Midwest, C&amp;L Ward attributes its success to being committed to their team and open to new technologies. C&amp;L understands that homeowners are visual, and a beautiful presentation that shows them the potential of their project will drive growth more than anything. Sales Manager of C&amp;L Ward Adam Pierson says that in the home improvement business, visually being able to show homeowners a timeline can revolutionize your business.&nbsp;</p>

<h3>&zwj;Challenge: Create a consistent, coachable sales process&nbsp;</h3>

<p>Prior to 2020, the sales team at C&amp;L Ward was using a combination of standard sales materials - like flipbooks - and an in-house designed app that featured brochure-style visuals but no analytics data. With an uncontrollable range of sales materials, Adam found that consultants were saying different things to clients, making it impossible to streamline his sales process and coaching. After being introduced to&nbsp;Ingage&nbsp;at the&nbsp;ProRemodeler&nbsp;Extreme Sales Summit in 2019, Adam immediately saw the value it could offer the C&amp;L Ward team. He knew right from the start that&nbsp;Ingage&nbsp;would provide him the tools he needed to get every consultant on the same page, which would then increase sales and retention.&nbsp;</p>

<h3>Solution:&nbsp;Ingage, in-home on the iPad&nbsp;</h3>

<p>Adam is the first to admit that getting everyone on board was not easy. Sales consultants often have their own individual processes, even if they&rsquo;ve only been in the business for a short time. At first, the handful of consultants who adopted&nbsp;Ingage&nbsp;on iPad saw immediate improvement, while those opposed to iPad selling were struggling to adopt the changes. Adam was eager to get everyone on&nbsp;Ingage, especially because he could use the analytics to help build integrity among his sales team. He began training new employees using&nbsp;Ingage&nbsp;and started leveraging the success stories of consultants who used&nbsp;Ingage&nbsp;presentations to convince non-users to adopt the platform. With some time, he was able to get his entire team onto&nbsp;Ingage, which allows him to isolate the different coaching needs for each rep while also ensuring that every presentation fits the needs of each customer.&nbsp;</p>

<p>As a company with multiple product lines and a distributor of&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/owens-corning" target="_blank">Owens Corning</a>&nbsp;roofing products, having multiple presentations is essential when working with a new client. Sharing every option with a customer is not only time-consuming, but it also causes the customer to tune out the entirety of the presentation and feel forced to find another company that fits their needs. That&rsquo;s why C&amp;L Ward has created different presentations for&nbsp;each&nbsp;product&nbsp;line, including roofing, siding, windows and outdoor living. Adam and his team rely on these different presentations during sales consultations. When a customer comes in for a new deck but mentions their roof might need replacing in the next few years. Adam can use the&nbsp;<a href="https://www.youtube.com/watch?v=zoy_5BpQn8Q" target="_blank">Open Presentation</a>&nbsp;button to move to the roofing product presentation after presenting deck options, making the customer more interested in working with C&amp;L Ward for all of their home improvement projects. He&rsquo;s found that this method can increase sales and also create long-term relationships with customers which increases their brand loyalty.&nbsp;</p>

<h3>&zwj;Results: A superior sales presentation process leads to higher close rates</h3>

<p>When it comes to sharing best practices for other home improvement companies, Adam always recommends embracing technology and using it to its full potential. Whether that&rsquo;s adding time lapse videos, before and after photos or diving into analytics to understand which consultants are performing best, it&rsquo;s essential to use technology to grow your business. For C&amp;L Ward, that also means working with manufacturers who embrace technology as well. That includes companies like Owens Corning, who built an&nbsp;Ingage&nbsp;presentation designed for dealers to utilize the Open Presentation button. Now, consultants can easily show all Owens Corning options to clients with just the click of a button, and C&amp;L Ward didn&rsquo;t have to create another custom presentation.&nbsp;</p>

<p>Aside from saving time, C&amp;L Ward has also seen incredible results from using&nbsp;Ingage. They had one consultant in particular who was struggling with selling decks because they&rsquo;re often a want, not a need. But as this consultant developed and grew into the&nbsp;Ingage&nbsp;platform, he saw a 7.5% increase in his closing rate. Plus, their overall sales have increased since implementing&nbsp;Ingage&nbsp;along with other technology solutions that help make in-home sales a breeze.&nbsp;</p>

<p>To learn more about how&nbsp;Ingage&nbsp;can give your team the tools it needs to close more sales, schedule a demo!&nbsp;<a href="http://ingage.io/get-a-demo" target="_blank">Learn more about Ingage&nbsp;</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/directory/owens-corning" target="_blank">Learn more about Owens Corning</a>&nbsp;in their&nbsp;RoofersCoffeeShop&reg; Directory or visit&nbsp;<a href="https://www.owenscorning.com/roofing" target="_blank">www.owenscorning.com/roofing</a>.&nbsp;</strong></p>

<p><em>&zwj;Original article:&nbsp;<a href="https://www.ingage.io/case-studies/c-l-ward?utm_source=roofers+coffee+shop&amp;utm_medium=partner&amp;utm_id=rfc_clward" target="_blank">Ingage</a></em></p>]]></content:encoded>
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<title>RoofersCoffeeShop® Welcomes Ingage</title>
<link>https://www.rooferscoffeeshop.com/post/rooferscoffeeshop-welcomes-ingage</link>
<description>rooferscoffeeshop-welcomes-ingage</description>
<pubDate>Mon, 20 Dec 2021 15:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2021/12/rcs-welcomes-ingage.jpg'
            alt='RCS Welcomes Ingage'
            title='RCS Welcomes Ingage'
            class=''
            style=' '  loading='lazy' /><br><h2>Create, share and measure presentations that sell with Ingage, the cloud-based, interactive sales presentation software built to help you close more deals.&nbsp;</h2>

<p>RoofersCoffeeShop, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>&nbsp;into its community for contractors.&nbsp;</p>

<p>Ingage&nbsp;is a cloud-based, interactive sales presentation software.&nbsp;Ingage&nbsp;believes that you don&rsquo;t have to be a graphic designer to create professional, polished presentations for your customers. Boost your sales efficiency with highly engaging and interactive presentations that are as dynamic as your company.&nbsp;</p>

<p>Empower your crew with the tools they need to close deals by providing them with powerful, engaging sales content. With Ingage you can:&nbsp;</p>

<ul>
	<li>
	<p>Create interactive presentations. Transform your images, text and videos into a professional presentation that will wow your customers with design features like buttons and inline videos.&nbsp;</p>
	</li>
	<li>
	<p>Use sample ages to quickly design high-end presentations from the content you already have.&nbsp;</p>
	</li>
	<li>
	<p>Share up-to-date content on any device instantly with Ingage&rsquo;s cloud-based platform. You can be sure that your team always has the latest version of the presentation on and offline.&nbsp;</p>
	</li>
	<li>
	<p>Have complete control over who can access and edit presentations.&nbsp;</p>
	</li>
	<li>
	<p>Measure your results. Understand the impact on your business through rich analytics and empower your sales managers to make informed decisions.&nbsp;</p>
	</li>
</ul>

<p>Ingage provides interactivity, collaboration and analytics in a single, cloud-based software. Start making every sales representative your best sales representative with powerful presentations designed to help them close the sale.&nbsp;</p>

<p><strong>RoofersCoffeeShop&reg; is proud to welcome&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/ingage" target="_blank">Ingage</a>!&nbsp;</strong></p>

<p><strong>About Ingage&nbsp;</strong></p>

<p>Ingage has been powering elite companies with a unique combination of software and storytelling since 2008. In the beginning Ingage was a leader in digital content for iPhone and iPad, bringing magazines and children&rsquo;s books to the platforms. Since then, we have spent more than a decade helping content creators and businesses of all sizes with our industry-leading sales enablement platform: the Ingage Suite.</p>]]></content:encoded>
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