By Evelyn Witterholt, RCS Reporter. 

With the solar roofing industry growing by the minute, here are some advancements to consider recommending to clients. 

When solar roofing first became commercially available in the 2000s, it seemed too expensive or inaccessible to the common consumer. Nowadays, it is not only more appealing to homeowners for environmental reasons, but it’s more financially feasible as well. According to Scientific American, financial incentives such as tax credits from the government and lowered installation costs in certain states have made solar roofing become more popular over the years. 

Many contracting companies or roofing manufacturers are hopping aboard the solar roof train. For those in solar roofing or who want to get into the industry, here are a few trends to keep an eye out for: 

Metal solar roofs 

The growth of metal roofing is undeniable and naturally there’s some overlap with solar roofing. Homeowners looking to get the most out of their roofs will do well to combine the durability of metal and the energy-efficiency of solar. Metal roofing contractors should pay attention to the rise of solar panels and consider offering customers the chance to optimize their metal roof with solar panels. 

For metal roofing contractors who do want to install solar panels on their roofs, consider the solar panel mounting systems that S-5!  offers. Their PVKIT® solar mount system for metal roofing is great because it can attach directly to the rails built into metal roofs. Because of this feature, it reduces the weight of the mounting system and the cost of materials. 

Affordable solar roofing systems 

As stated earlier, the financial incentives of solar roofing have attracted many potential buyers. But some still may find it to be an unattainable investment option. Not every customer will be able to afford to turn every shingle of their roof into solar. This doesn’t mean that they have no options. 

As a contractor, you can communicate with customers that affordable solar roof systems are out there. This Apollo® II solar system from CertainTeed gives customers the option of a cost-effective solar roof panel system that is still durable. You can also highlight the incentives available to them, such as the 26% federal investment tax credit (ITC). 

Solar roofing shingles 

Roofs made entirely out of solar shingles are also on the rise. Last year, we covered the solar roof made completely out of solar shingles from Tesla. Improvements in these shingles make it so that the solar roofs still look like any other roof, rather than having an obvious solar panel on top of an existing roof that could bother some customers. While these are a bit more costly, some customers prefer the curb appeal the solar shingles provide. 

Stay up to date with the latest roofing industry news when you sign up for the RCS Week in Roofing e-news. 

Photo credit: CertainTeed

By Heidi J. Ellsworth, RCS President. 

Attendees will experience networking, educational opportunities, fun events and great speakers. 

Those who are attending the 2022 IIBEC International Convention and Trade Show will experience some of the best networking, education and hospitality in the roofing industry. The conference will welcome building enclosure professionals from across North America to the Rosen Shingle Creek in Orlando, Florida March 17 – 22, 2022. 

“Our 2021 convention, which took place in September, was a success, but we’re pleased to be holding our 2022 convention at the normal time in the spring,” said Brian Pallasch, executive vice president and chief executive officer at IIBEC. “IIBEC members are looking forward to the networking, educational opportunities and great speakers that make our international convention and trade show the premier event for building enclosure consultants and industry professionals.” 

“Exhibitors are excited to be returning to in-person events like the 2022 IIBEC International Convention and Trade Show,” said Karen McElroy, vice president of events at IIBEC. “We know the strong interest we’re seeing among exhibitors will be matched by the interest in their products and services among the building enclosure professionals who will attend the trade show.” 

Several RoofersCoffeeShop partners will be at the show including: 

1. Duro-Last 819 

2. SOPREMA 713 

3. EVERROOF 417 

4. FlashCo 908 

5. Metal-Era 332 

6. S-5! 626 

7. Sika 600, 601 

8. Western Colloid 514 

9. Leister 110 

10. ATAS International 411 

11. CertainTeed  821 

12. IB Roof Systems 229 

13. Johns Manville  201 

14. Master Builders Solutions  518 

15. ROCKWOOL  501 

16. Roof Hugger 415 

17. National Women in Roofing (NWiR)  113 

18. Nations Roof 106 

19. National Roofing Contractors Association (NRCA) 316 

20. Single Ply Roofing Institute (SPRI) 215 

In addition, Johns Manville will be hosting a hospitality event to celebrate their 50th Bursi Anniversary on March 18, 2022, from 7:15 p.m. - 10:00 p.m. at Conway Room, Rosen Shingle Creek Resort. There will be cocktails and appetizers served during the reception. They are excited to celebrate their 50th Anniversary for the BURSI Program and would love to hear any stories attendees may have to share from attending past BURSI events. Be sure to RSVP here. 

According to IIBEC, the education will be off the charts, “Those looking to boost their continuing education hours (CEHs) at the show will earn 2.0 CEHs for spending up to four hours on the trade show floor and 3.0 CEHs for spending more than four hours at the trade show. The convention also includes more than 17 hours of live, in-person educational seminars. Kicking off the educational content on Friday, March 18 is an auxiliary seminar, “Florida’s High-Velocity Hurricane Zone (HVHZ) Product-Approval Process,” presented in three sections: the history of the Florida Building Code’s HVHZ section; Miami-Dade product-control requirements for fenestration and cladding components and systems; and Miami-Dade product-control requirements for roofing components and systems.” 

The opening general session will feature Duncan Wardle, founder of iD8 & innov8, who will share how he created magical consumer experiences while head of innovation and creativity at Disney, and how his unique Design Thinking process can help embed a culture of innovation into today’s workforce. 

Whether you are already attending or still thinking about attending, there is time to register and make a great plan for the 2022 IIBEC International Convention and Trade Show. Simply visit their website for full event details. 

Learn more about IIBEC in their RoofersCoffeeShop Directory or visit iibec.org

Roofing companies using AccuLynx’s integrated text messaging features experience shorter average sales cycles and project durations.

AccuLynx, the leading provider of all-in-one business management software for roofing contractors, today announced the results of a recent study of its user base, which found that contractors using the company’s integrated text messaging features had a 27% shorter average project duration and a 26% shorter average sales cycle than customers not using the features. The study highlights the impact AccuLynx and its text messaging features can have on a roofing business, accelerating overall job timelines by helping contractors get projects approved faster and reducing production delays.

AccuLynx’s SMS tools, which include two-way and automated messaging capabilities, enable users to connect with team members, customers, insurance adjusters and other vendors through the AccuLynx application instead of their personal cell phone. This way, all messages are automatically logged and stored in the customer job file, keeping information organized and improving visibility into what’s happening with a job.

AccuLynx’s Chief Executive Officer, Mike Stein, said:

"AccuLynx makes it easy for roofing contractors to improve engagement and customer satisfaction through more timely communication. The powerful SMS tools in AccuLynx have been proven to provide significant time savings during the lifecycle of their jobs. Texting through AccuLynx is a simple way for contractors to connect with their customers and team members from the same system they use to run their business.”

About AccuLynx

AccuLynx is the leading provider of cloud-based business management software for roofing contractors. Recognized as a pioneer in the industry, AccuLynx has helped thousands of companies — from rapidly-growing start-ups to multi-location operations — streamline their processes and grow their business. Used by more contractors than any other roofing software, AccuLynx’s simple business management tools include CRM, estimating, production scheduling, project management, aerial measurements, material ordering, photo sharing, payment processing, custom reporting, homeowner financing and more. AccuLynx is a preferred vendor of CertainTeed, GAF and Owens Corning, and has direct integrations with ABC Supply, Beacon Roofing Supply, SRS Distribution, QuickBooks, EagleView Technologies, SkyMeasure by CoreLogic and others. For more information, visit acculynx.com.

By Evelyn Witterholt, RCS Reporter. 

The North / East Roofing Contractors Association (NERCA) is set to host its 94th annual trade show.  

This year’s North / East Roofing Contractors Association (NERCA) Convention and Trade Show is expected to have a great turnout. The event is set to take place March 1 – 3 at the Hard Rock Hotel and Casino in Atlantic City, New Jersey. Although the deadline for registration has passed, we are currently offering a free pass that contractors can use at the door to attend the event. 

With nearly 200 booths and quality educational seminars, this convention is great event for contractors in the northeastern United States to attend. RoofersCoffeeShop® will be there at booth 529, so swing by and say hi to Heidi Ellsworth, Karen Edwards and Tim Ellsworth. At the booth we’ll be giving out our special 20th anniversary celebratory swag! 

National Women in Roofing (NWIR) will also be there at booth 130 and they will be hosting a networking event on March 2 at 6:30 – 8:30 p.m. Members from the NWIR board of directors and local councils will be attending and time will be devoted to discussing empowering women in the roofing industry. Register for the event today! 

Here are some other booths work checking out: 

• ABC Supply – Booth #411 

• A.C.T. Metal Deck Supply – Booth #425 

• APOC – Booth #118 

• ATAS International – Booth #226 

• Beacon Building Products – Booth #401 

• CertainTeed – Booth #301 

• DECRA Metal Roofing – Booth #125 

• Duro-Last – Booth #233 

• Estimating Edge – Booth #606 

• Flascho – Booth #127 

• GCP – Booth #326 

• Hunter Panels – Booth #612 

• ICP Group – Booth #620 

• IKO – Booth #229 

• Johns Manville – Booth #417 

• Leap – Booth #531 

• Owens Corning – Booth #114 

• Polyglass – Booth #228 

• Sashco – Booth #624 

• Sika – Booth #325 

Learn more about NERCA in their RoofersCoffeeShop® Directory or visit www.nerca.org.   

About NERCA 

NERCA is the founder of the NEREF scholarship. They are the regional association for roofing contractors covering the northeast part of the country.  Their territory includes: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont and Delaware.

The Asphalt Roofing Manufacturers Association (ARMA) announced the winning projects in the 2022 Excellence in Asphalt Roofing Awards. 

This program recognizes low and steep-slope asphalt roofing projects from across North America based on four categories: Reasons for Selecting Asphalt, Performance, Beauty, and Distinction.

“We received over 80 submissions this year. This year’s applicant pool was particularly unique, with entries from six different countries,” said Reed Hitchcock, ARMA’s Executive Vice President. “North American manufacturers are providing quality asphalt roofing materials to projects worldwide, highlighting asphalt’s versatility, beauty, performance, and durability. As roofing contractors across North America continue to evolve, the Excellence Awards program is an opportunity to showcase their creativity and resilience.”

This year’s Gold Award was presented to Black Hills Exteriors for the Scull Residence, a Queen Anne Victorian-style home located in the heart of Black Hills, a mountain range in Rapid City, South Dakota. Black Hills Exteriors integrated two shingle colors to preserve the home's distinct characteristics, giving the roof a unique curb appeal. The contractor fully repaired the extensive hail damage on the 5,500 square foot roof with CertainTeed Carriage House shingles. This roof system will protect the project against harsh winters for years to come.

Weatherguard Roofing was awarded the Silver Award for their work on The Island House of Hilton Head Island, South Carolina. Weatherguard Roofing selected GAF Slateline Shingles for this complete roof replacement due to their algae StainGuard protection, and Class A fire rating. The homeowner wanted a slate-like appearance to complement the copper additions but desired the durability and strength of asphalt shingle construction. This project illustrates the exquisite beauty of asphalt and demonstrates the reliability of asphalt shingles to protect structures from the elements.

The Bronze Award was presented to Green Horizons for The Island House Hotel of Mackinac Island, Michigan which utilized the Malarkey Legacy shingle line. The structure was originally built in 1852 on one of the most valuable historic sites in the State of Michigan. Due to its unique location and the island-wide ban on motorized vehicles, every single material that arrived at the jobsite had to be delivered to a mainland ferry, loaded onto a freighter boat, and then transported to the project site by horse. Green Horizons rose to the challenge and utilized asphalt shingles to maintain the historic aesthetic while providing the necessary strength and durability to protect this island property.

Additionally, three projects were recognized as Honorable Mentions.

Alphaland Baguio Mountain Lodge by Roofloor Enterprises Corp., in Baguio City, Philippines received an Honorable Mention Award. The Alphaland Baguio Mountain Lodges is a master-planned development of lodge-style log homes, situated on an 82-hectare property. The project resides at an elevation of 5,300 feet. In a given year, the region experiences approximately eight to nine tropical storms. Roofloor Enterprises Corp. selected PABCO Premier Laminated shingles to complete this job. The architects and engineers on the project utilized asphalt shingles because of their reliability, durability, and overall system strength. 

Rutter Roofing & Exteriors received an Honorable Mention Award for Haverford Residence in Haverford, Pennsylvania. The home had donned a cedar shake roof, but the homeowner wanted less maintenance and the peace of mind from durability. Rutter Roofing & Exteriors selected CertainTeed Presidential Shake asphalt shingles to bring depth and dimension to match the castle-style exterior while adding the durability, strength, and resilience of asphalt shingles.

GA-148: Jerrold Clark, a multi-million dollar property in Atlanta, Georgia with a complex structure, garnered an Honorable Mention Award for Greater American Roofing. Greater American Roofing’s design scope included a replacement of the current roofing system with a designer asphalt shingle to maintain the look of the home since it is a castle-style exterior with a substantial amount of stone. The new roof also needed to complement the copper trim and architecture. This stunning roof replacement utilized GAF Camelot II shingles to elevate this home, which is now being used as a model within the private neighborhood.

To learn more about this year’s winners, visit asphaltroofing.org. Information about applying for the 2023 Excellence in Asphalt Roofing Program will be available later this year.

Company seeks to add 25 new full-time positions in Quakertown as a result of increased customer demand

Saint-Gobain, through its building products subsidiary CertainTeed LLC, has shipped its first STONEfaçade stone veneer panels from its newest plant in Quakertown, Pennsylvania, to customers in New England and the Mid-Atlantic region of the United States.

STONEfaçade is an innovative stone veneer system, made with concrete, that can be quickly and easily installed by any siding contractor without any special equipment or masonry skills. The product is manufactured at a state-of-the-art facility in Quakertown that opened last year and significantly increased the company’s capacity of STONEfaçade.

Compared to traditional stone, STONEfaçade requires less time and fewer materials for wall preparation and installation. STONEfaçade uses screw-in panels, is entirely mortar-free, and comes equipped with an integrated rainscreen to manage moisture and create a higher performing wall system. Additionally, STONEfaçade features one-piece alternating corners for a realistic appearance.

“We’re humbled by our customers’ strong response to our new STONEfaçade products, and grateful for the opportunity to create additional exciting careers at our plant in Quakertown,” said Joe Bondi, vice president and general manager of CertainTeed Sidings Product Group. “STONEfaçade is a disruptive, game-changing product for residential construction, and our team is working hard to make sure siding contractors can capitalize on this innovation and ride the wave of increased demand for stone cladding.”

The STONEfaçade stone veneer system comes in several different color palettes that can be coordinated with a variety of CertainTeed siding and roofing colors.

In response to robust customer demand for STONEfaçade, CertainTeed aims to hire 25 new full-time employees in Quakertown by the summer of 2022. Open roles include technical operators, material handlers, shift supervisors and shift leaders. A complete list of openings at Quakertown can be found at Saint-Gobain North America’s careers website.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 115 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, solar, fence, railing, trim, insulation, drywall and ceilings. www.certainteed.com.

About Saint-Gobain
Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The group’s commitment is guided by its purpose, “MAKING THE WORLD A BETTER HOME.”

SRS Distribution will be located at booth #2437 and the SRS Distribution Para Latinos Lounge at booth #1937.

SRS Distribution Inc., a leader in the building products distribution industry, is proud to announce its participation at the upcoming International Roofing Expo in New Orleans with two exhibitor booths, one exclusively dedicated to offering educational resources and networking opportunities for Spanish-speaking roofing contractors.

“We are excited to bring a customized Latino engagement experience to IRE that will empower and educate the Latino roofing community! We believe that offering these workshops and networking events will bring key tools and resources to Latino contractors that will support their future growth. At SRS we believe that the growth of the Latino contractor is a key factor to the future of the industry,” stated Julissa Chavez, Program Manager, Latino Sales and Marketing.

The SRS Distribution Para Latinos booth will offer visitors the exclusive opportunity to connect with industry experts and partners, product demonstrations and a first-class lineup of workshops and presentations geared towards supporting roofing contractors grow their businesses.

SRS Distribution will also host an Expert Contractor Panel discussion with owners of the largest and most successful roofing companies in the US to offer Latino contractors, customers, and attendees the latest insight on the industry, best practices on business and sales process to drive immediate improvement in their-day-to-day operations and bottom line.

Also, for the first time ever, SRS Distribution will hold the Premios Éxito (Contractor Success Awards), an initiative to reward and recognize Latino contractors in various categories: Contractor of the Year, Emerging Contractor, and Community Hero. The winners will be announced during the Cocktail Networking Hour at the Alluvial Plaza, during day one of IRE.

SRS is collaborating with IKO, GAF, CertainTeed, TAMKO to provide training content on relevant topics such as Sales 101, Preparing For Storm Season, 2022 Strategic Planning. Additionally, SRS will introduce TopShield Quality Products. This learning & development experience will include a VIP Cocktail Event sponsored by Owens Corning featuring Latin-inspired cuisine and entertainment from Mariachi Jalisco.

SRS Distribution will be located at booth #2437 and the SRS Distribution Para Latinos Lounge at booth #1937.

About International Roofing Expo

The International Roofing Expo is the premier roofing industry event, where leaders and experts from across the world gather to share the latest business trends, knowledge, and skill-building training opportunities.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, TX, SRS has grown to become one of the largest and fastest growing building products distributors in the United States. Since our inception, we have established a differentiated growth strategy and entrepreneurial culture that is focused on serving our customers, partnering with our suppliers, and attracting the industry’s best talent. We currently operate under a family of distinct local brands encompassing more than 590 locations across 44 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information www.srsdistribution.com.

Thanks to the partnership, contractors who work with CertainTeed roofing and siding products can now use HOVER’s design features to quickly show homeowners what CertainTeed products and colors will look like on their home.  

CertainTeed, a leading North American brand of building materials, is pleased to announce its partnership with HOVER, the platform that generates accurate, interactive 3D models of any property. CertainTeed product lines are now available on the HOVER platform. 

Many exterior contractors are already using HOVER to receive interactive 3D models and detailed exterior measurements of properties. This allows them to save time on measuring, creating an estimate and closing new business. Thanks to the partnership, contractors who work with CertainTeed roofing and siding products can now use HOVER’s design features to quickly show homeowners what CertainTeed products and colors will look like on their home.  

“This partnership was put in place to help contractors better engage their customers and generate more business,” said Jay Butch, Director of Contractor Programs for CertainTeed Roofing. “By showing property owners what CertainTeed products and colors would look like on their actual home, contractors can help homeowners better visualize the finished project.” 

“HOVER works for nearly any home, generating accurate wall measurements from just a few photos taken with the app,” said Matt Gibson, Director, Vinyl and Marketing Communications for CertainTeed Siding. 

“HOVER allows contractors to work efficiently by removing the guesswork of visualizing different product options on the 3D model of a customer’s home. In addition to the interactive 3D model, HOVER will also provide contractors with detailed exterior measurements needed to quote an installation of a roof or siding using CertainTeed’s product offering,” explained Derek Halliday, VP of Product at HOVER.  

CertainTeed roofing and siding product lines are now available on the HOVER platform, which can be downloaded from the App Store or the Google Play Store. First-time users will receive 30 days to try out the platform, and $125 in HOVER cash to get started. To learn more, please visit hover.to. 

About HOVER Founded in 2011, HOVER’s original product was used by the U.S. Military to reduce risk for personnel in harm’s way. Today, HOVER’s technology is transforming a market that has been notoriously difficult to change: home improvement. By building the world’s most comprehensive and accurate database of physical properties, HOVER is creating the future of 3D property data. For more information, please email press@hover.to or visit hover.to. 

About CertainTeed Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings. 

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.7 billion in 2017. www.certainteed.com.  

By Cass Jacoby, RCS Reporter.  

IRE promises to be one of the biggest events of the year, check out who will be at the expo! 

This year’s International Roofing Expo (IRE) promises many exciting events, products, classes and more. The expo will take place February 1-3 in New Orleans at the Ernest N. Morial Convention Center.  

RoofersCoffeeShop® will be on the beat, sharing information and broadcasting live on YouTube. Additionally, you will find President Heidi J. Ellsworth moderating a panel on how to work with young people who are interested in roofing. The session takes place Tuesday at 7:45 a.m. - 9:15 a.m. CT 

The Coffee Shop will join many great manufacturers, distributors and associations as they share new ideas with roofing contractors. Make sure you stop by our booth, number 249, and visit our RoofersCoffeeShop partners too:  

• ABC Supply Co., Inc. - Booth 1301 

• Angi - Booth 1455 

• A.C.T. Metal Deck Supply - Booth 3037 

• AccuLynx - Booth 637 

• Art Unlimited - Booth 3425 

• ATAS International, Inc. - Booth 3036 

• Beacon Building Products - Booth 231, 325 

• Bitec - Booth 2519 

• Breakthrough Academy - Booth 954 

• Castagra - Booth 2754 

• Cotney Attorneys & Consultants - Booth 2131 

• CertainTeed - Booth 2244 

• Chem Link, Inc. - Booth 2411 

• Duro-Last Roofing, Inc. - Booth 2837 

• DaVinci Roofscapes - Booth 1737 

• DECRA Metal Roofing - Booth 2019 

• Equipter - Booth 1801 

• Estimating Edge - Booth 3505 

• FlashCo - Booth 1845 

• Florida Roofing and Sheet Metal Contractors Association (FRSA) - Booth 3429 

• FiberTite Roofing Systems - Booth 2001  

• GREEN LINK  - Booth 2954 

• Hunter Panels - Booth 1601 

• HOVER - Booth 2719 

• ICP Building Solutions Group / APOC - Booth 1627 

• IB Roof Systems, Inc. - Booth 1325 

• IKO Manufacturing  - Booth 1909 

• Ingage - Booth 755 

• Jobba Trade Technologies - Booth 719 

• JobNimbus - Booth 1319 

• Johns Manville - Booth 1119 

• Karnak - Booth 1113 

• Leister - Booth 1133 

• Leap - Booth 337 

• Malarkey Roofing Products - Booth 2319 

• Metal Roofing Alliance - Booth 3055 

• MARCO Industries - Booth 2647 

• Midwest Roofing Contractors Association - Booth 1360 

• MFM Building Products - Booth 2613 

• National Roofing Contractors Association - Booth 1359, 2119 

• NRCA ROOFPAC - Booth 2119 

• National Women in Roofing - Booth 3523 

• New Tech Machinery - Booth 2901 

• Owens Corning® - Booth 1619 

• OneClick Code - Booth 848 

• PABCO Roofing Products - Booth 2031 

• Polyglass - Booth 1413, 1419 

• Podium - Booth 1655 

• Quarrix Building Products - Booth 1037 

• Roofmaster - Booth 1331 

• Roof Hugger - Booth TBD 

• Roofing Alliance - Booth 2119 

• SOPREMA - Booth 2209 

• SRS Distribution, Inc. - Booth 2437, 2761  

• SkyMeasure™ by CoreLogic® - Booth 636 

• S-5! - Booth 2527 

• SIKA Corporation  - Booth 2401 

• Sherwin-Williams -Booth 1831 

• Sales Transformation Group, Inc. - Booth 746 

• Sashco Inc. - Booth 850 

• TAMKO® Building Products - Booth 3129 

• Titebond/Franklin International - Booth 2748 

• Topps Products - Booth 3439 

• Watts Removal Products  - Booth 1831 

• 4C's Spray Equipment  - Booth 1260 

Don’t miss out, register today for IRE 2022!

Move consolidates products and support for commercial projects, architecture and design communities.

Following the rapid growth of its specialty ceiling and wall business in recent years, CertainTeed has announced the launch of a newly realigned ceilings resource focused on the commercial architecture and design industry. The move unites the full ceiling and wall product portfolios of CertainTeed, Hunter Douglas Ceiling & Wall Products, Norton Industries, and Decoustics under the umbrella of CertainTeed Architectural. The decision to bring the product lines together reflects a focus on unity and an emphasis on offering designers and architects complete solutions and a streamlined process, as well as world-class customer support.

This realignment establishes CertainTeed Architectural as a single resource for ceiling and wall products in a full range of materials, from mineral fiber, gypsum and fiberglass to felt, metal, wood and integrated LightFrame solutions.

“It’s about expanding beyond the limitations of going to market as singular product categories,” said Simone Abele, director of product management of specialties ceilings. “We wanted to bring all of our specialties companies under the same umbrella with the most comprehensive material portfolio to provide a simplified solution to our customers, supporting them all the way from design development to installation.”

An expansive product portfolio is at the core of what CertainTeed Architectural brings to the commercial market, providing a total solution for projects of any size and budget. From standard products in familiar forms to one-of-a-kind solutions, the CertainTeed Architectural portfolio includes a versatile array of panels, linear solutions, beams, baffles, clouds and grilles, plus a complete line of suspension systems for installation ease.

“We are ready to help architects, designers, contractors, and installers take on any task,” said Patrick Dwyer, vice president of interior solutions, architectural and insulation. “We have the capabilities to support their imagination, no matter how bold their vision. Together, we’ll bring the extraordinary to life.”

Behind the name

The shift to CertainTeed Architectural leverages a well-respected brand with a strong history in building materials, and begins a new chapter in their story by putting a deliberate focus on the commercial and architectural segments.

Becoming CertainTeed Architectural is more than just a name change. From marketing to sales to design consultation and technical support, the team is now taking advantage of the strength that comes from being a cohesive whole, rather than a collection of successful parts.

The customer service aspect is integral to delivering the experience of CertainTeed Architectural.

“The move to CertainTeed Architectural brings a more relevant and complete solution to our architectural audience,” said Abele. “We strive to be the company that is as supportive, accessible, and solutions-driven as possible to make the architects’, designers’, contractors’, and installers’ jobs easier,”

That solutions-oriented mindset already has CertainTeed Architectural looking toward the future.

“Our eyes are always on innovation. Material, technology and construction innovations. New capabilities and uses for the materials we have. Creative ways to connect and use different materials together,” said Dwyer. “With all our incredible talent now working together as a unified team, we have the opportunity to take innovation to an entirely different level—all with a focus on making it easier than ever to partner with us.”

Learn more  

To schedule an interview with the experts at CertainTeed Architectural, contact Ebeth Pitman, Director of Segment Marketing, at 484-473-3315 or email ebeth.pitman@saint-gobain.com. Visit for more information on the comprehensive products available from CertainTeed Architectural.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, solar, fence, decking, railing, trim, insulation, drywall and ceilings. From economical acoustical tiles and suspension systems to custom-engineered ceilings showpieces in metal, felt, fiberglass and wood, the CertainTeed Architectural (US) and CertainTeed Architectural Products (Canada) portfolio includes solutions for every space and every budget – all with the backing of technical expertise and world-class customer support that can help you unleash the creative potential of every project.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $4.1 billion in 2019. www.certainteed.com.