Roofers Marketing 101

Not being pretentious at all. We are required to have identification on the trucks by law. I mostly negociate my projects, so the "price" is what it is. A lot of time and materials plus a markup. I do almost no roofing anymore because the going rate is so low you can't make any money at it. That and I am getting to old to do it anymore. We do ok and I am not trying to set the world on fire anymore either. Been there and done all of that.

I'm with Vickie on this. Anytime I look at a pickup with just a logo, and it's not a national name brand company like AT&T, I see it as pretentious. I see it as some local guy who wants to appear bigger than he is.

If you have no need to promote your company, why put anything on your truck at all? If you're so well recognized, just show up to the job and everyone who matters will know who you are.

We're all playing a game of numbers here. If you have more work than you can handle, rather than turning some away by making it difficult for people to contact you, why not bump your price a little to balance out the work?

Holy cow, I am really shocked.

Sorry Vickie, no number here either. but the serious ones keep calling.

but I have to say, if I was new at it, I would have my number on the truck.

No number here........when you've been applying roof systems for decades in your home town, the market comes to you. B) :) :) B) Deep Down In Florida Where The Sun Shines Damn Near Every Day

No number either......... but with that said, if he'd only used whole pieces and squared his lines, I'll be most people would drive by and not even notice the duct tape.

Just like a roof, it's all in the details, Baby.

Old School you said it, you've got enough work. That would be the only reason to NOT put your phone number on the truck. I can see a Logo or name on a truck if you are trying to signify that you are a business working on a jobsite. But there are a lot of people driving past your truck that are too bashful to stop and ask for a card. If you are working they don't want to disturb you.

What Andy said. We don't advertize either and we just have our logo on the truck. No phone number and no website. I make it hard for people to find me, but I will give out a card if they ask.

We have been around along time and I don't want much work. Just enough at my price.

Vickie,

Just the company name and "Four Generations of Service" on the doors and tailgate of my truck. No phone number, (we don't have a web site). Lettering/logo is custom designed and cut vynl, colored to contrast door color.

I'm not interested in business from people looking for a "roofing contractor". I am, however, interested in working for individuals who have identified us as a competent, trustworthy contractor, usually through referrals or having watched us conduct business in their neighborhood. For those discriminating homeowners, we will gladly produce a business card when asked, after a short chat about who we are and what we are about.

With this particular philosophy, we keep very busy.

We have worked very hard to build and keep our reputation. We are grateful for each customer who, by requesting we work for them, validates our business model.