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Karen L. Edwards, RCS Editor
Heidi J. Ellsworth and Karen L. Edwards Author a Second Marketing Book for Roofing Contractors
Marketing planning-focused book helps with overall business development. Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the ...
Another Reason to Love the Roofing Industry: Friendships are Born When You Least Expect it.
By Karen L. Edwards, NWIR Communications Chair and RCS Editor. Dana Castle didn’t know what to expect from her trip to the National Women in Roofing Day, but she sure didn’t expect this! GREEN LINK Engineering’s Sales and Business Development Coordinator, Dana Castle, was excited about attending the first National Women in ...
Committed to Culture
By Karen L. Edwards, RCS Editor. We had been hearing a lot about the culture at Tremco Inc. and WTI so we decided to take a deeper dive. After RoofersCoffeeShop® partner, Heidi Ellsworth visited Tremco and saw what was happening there, she came back and informed me that we really needed to ...
Congrats to Aaron Sadler, August’s Winner of the StealthBond® Pelican Cup Giveaway
By Karen L. Edwards, RCS Editor. This month’s winner takes us down to Texas in the Dallas-Fort Worth metroplex area to T-Rock Roofing & Construction. T-Rock Roofing & Construction owner, Aaron Sadler entered the StealthBond® monthly contest and was rewarded with a Pelican® cup! I had the chance to talk with Aaron recently ...
Meet RCS’er John Christina – Always Learning is one of his Secrets to Success
By Karen L. Edwards, RCS Editor. John Christina stopped by the RooferCoffeeShop booth at this year’s IRE and when we learned it was his 40th convention we knew he would have a great story to share. John Christina knows roofs. He started working full time for Dun-Rite Roofing, owned by his strict, ...
Top 5 Blogs on RCS for August 2018 – Free Tuition!
By Karen L. Edwards, RCS Editor. Check out what’s trending on RoofersCoffeeShop.com this past month. Looking back at the most popular content lets us know what our roofing contractor audience is most interested in learning more about. The most-read articles last month weren’t really a surprise. When you offer information about going ...
Meet Robert Bruce, July’s winner of a case of GREEN LINK Engineering’s Adhesive/Sealant
By Karen L. Edwards, RCS Editor. One of the things we love the most here at the Coffee Shop is meeting the contractors who are part of our online community. I recently had the chance to talk with Robert Bruce, an estimator at John J. Campbell Co., Inc., from Memphis, Tennessee. I ...
Top 5 Blogs on RCS for July 2018 – Technology is HOT!
By Karen L. Edwards, RCS Editor. Check out what’s trending on RoofersCoffeeShop.com this past month. Looking back at the most popular content lets us know what our roofing contractor audience is most interested in learning more about. During the month of July, the most popular article was about a new technology that ...
Tri County Metals Becomes First StealthBond® Certified Manufacturer
By Karen L. Edwards, RCS Editor. The company recognized the innovation and potential that the StealthBond® System offers to customers. Michael Smith, director of sales and manufacturing at Trenton, Florida–based Tri County Metals, says it isn’t often that the roofing industry sees an innovation that really works. When he first was introduced ...
Employers in Construction Industries Must Work Harder to Engage and Keep Employees
By Karen L. Edwards, RCS Editor. It’s no secret that skilled jobs are the hardest to fill. The problem is only going to worsen if employers aren’t willing to attract and engage their workforce. According to an article on Constructionequipmentguide.com, at the recent Association of Equipment Manufacturers ConExpo-Con/AGG 365 initiative, Ethan Martin, ...
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